Start-Up Store Modernizes Brick-and-Mortar Retail

Pop-up stores are one of the most popular marketing strategies for retailers during the holidays. STORY, a storefront startup brand, is modernizing the way we categorize "brick and mortar" retail. Today, Forbes reports on the story behind STORY.

"STORY launched as a 'startup store,' also known as a permanent pop-up shop, spotlighting emerging digital retail concepts and a 360-degree customer experience. But if change is at the center of STORY, so are innovative ideas about creating engaging experiences, from pasta-making classes to talks from TED luminaries to yoga, and even brand partnerships with both startups and Fortune 500 companies."

Check out the article to learn more.

Start-Up Store Modernizes Brick-and-Mortar #Retail - http://t.co/gv8XvcXJy3

— Katie Colburn (@Katie_Colburn) November 4, 2013