Retailers Are Tech Platforms Now
Digiday reports that retailers and technology platforms seem to be one in the same now. One of the most recent examples is Under Armour's acquisition of MapMyFitness, an online fitness community. Under Armour is trying to redefine its platform as technologically savvy in addition to being a global retailer.
"With the explosion of mobile device usage - fitness wearables, in this case - traditional brands have found that they don't need to rely on publishers, banner ads or social media outlets to keep their customers engaged throughout the day. Instead of simply marketing to their target audiences, they can provide them with a useful service (and, they hope, sell them more stuff by doing so)."
Check out the article to learn more.
Retailers Are Tech Platforms Now http://t.co/lx1aOiaPP9 via @digiday #retail
— Accenture Retail (@AccentureRetail) November 21, 2013