Podcast: Half Price Books’ Kathy Doyle Thomas on Social Media, Mobile Strategy, Part 2

Podcast: Half Price Books’ Kathy Doyle Thomas on Social Media, Mobile Strategy, Part 2 Image

Listen in as Kathy Doyle Thomas, executive vice president of marketing/development at Half Price Books and immediate past president and board member of the National Retail Federation’s Retail Advertising and Marketing Association, discusses holiday 2012 retail trends, including the impact of social media and mobile marketing.

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