From Finger to Foot Traffic: Reaching the Omnichannel Consumer
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Pat Farrell
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Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Learn tips for reaching the omnichannel consumer—and methods to track your success.
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Pat Farrell
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