Email Marketing Isn't Just About Sending Email
ClickZ ran an article this morning on the importance of email marketing, specifically acquiring email addresses. The real value behind email marketing is the CRM targeting power of email addresses, writes Dave Hendricks.
"Email marketing companies aren't hot because they send email. They're hot because of the most unique and persistent piece of CRM targeting data in the universe: the email address and its hexadecimal derivative: the MD5 hash of the email address."
What steps have you taken to improve your CRM? Let us know by commenting below!
Email Marketing Isn't Just About Sending Email by @davehendricks via @clickz http://t.co/dn7hXC01sc #emailmarketing
— Carolyn Nye (@CareNye) July 17, 2013
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