Bill Brand, President of HSN, Chief Marketing Officer of HSN Inc.
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"The biggest change that everyone is talking about is in creating experiences. You’ve gone through that phase where everyone was focused on lifestyle. Now it's experience. What's unique about us is that experience is something we’ve always invested in. Experience is what builds loyalty. We must create this community where this customer is coming in, exploring, discovering and, ultimately, building that emotional bond with us."
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