This record-breaking shopping season comes at a time when consumers have higher expectations than ever for faster delivery — one outcome of what some refer to as the “Amazon Effect.” In Dropoff's 2017 Holiday Survey of U.S. consumers, you will see what effect same-day delivery has on purchase intent and brand loyalty. The report also looks at who consumers blame for poor delivery experiences — or reward for good ones.
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Learn tips for reaching the omnichannel consumer—and methods to track your success.
Last year, Monetate studied the personalization practices of leading brands, most of which were at the point of starting to seriously ramp up their personalization journey. Almost a year later, the company is finding that businesses have made significant progress in their search for personalization effectiveness, but there's still a great deal of room for growth. In October 2017, Monetate partnered with research experts WBR Insights to learn how far brands have come, and what they've yet to achieve when it comes to turning personalization goals into measurable business impact. The findings are outlined in this report, which describes the lessons learned from studying the practices of more than 500 North American and United Kingdom-based senior marketers.