Dr. Lance B. Eliot, MBA, serves as Vice President of Information Technology at Interactions, a global leader in retail solutions and experiential marketing. Dr. Eliot has over 20 years of industry experience, especially in the retail and CPG marketplace, and has served as a Chief Information Officer (CIO), along with having founded, ran, and sold several high-tech related businesses.
Acknowledged as an outstanding innovator in the retail/CPG realm, Dr. Eliot was instrumental in Twentieth Century Fox Consumer Products receiving the prestigious Innovation in Information Technology award from UCLA for the proprietary state-of-the-art merchandising system that he designed and fielded with Fox, and that also earned Fox a vaunted Wal-Mart Supplier-of-the-Year award. These systems ultimately enabled Fox to boost merchandising revenues by 100 percent in only two years. He was also crucial in the design of the Taco Bell self-serve kiosks, one of the first to provide such a capability for fast-food stores and which led to technological breakthroughs that other kiosk systems subsequently now rely upon.
Known for his thought leadership in many leading areas of business technology, including mobile technology and also Business Intelligence (BI), he previously hosted the popular radio show Technotrends that was also available on American Airlines flights via their in-flight audio program.
Author of three books and over 200 articles, he has made appearances on CNN, and has been a frequent speaker at industry conferences. A former professor at the University of Southern California (USC) and the University of California Los Angeles (UCLA), he founded and led an innovative research lab on Artificial Intelligence in Business. He was elected to the Board of the Southern California of the Academy of the Sciences (SCAS), and has served on the International Board of the Society for Information Management (SIM), a prestigious association of over 3,000 CIO’s/CTO’s worldwide.
He has performed extensive community service, including serving as Senior Science Adviser to the Vice Chair of the Congressional Committee on Science and Technology. He has served on the Board of the Orange County Science and Engineering Fair (OCSEF), where he is also has been a Grand Sweepstakes judge, and likewise served as a judge for the Intel International SEF. He served as the Vice Chair of the Association for Computing Machinery (ACM) Orange County Chapter, a prestigious association of computer scientists. And, he has been an advisor to start-ups via the USC Stevens Center for Innovation and also the LaunchPad incubator and accelerator.
Dr. Eliot holds a PhD from USC, MBA, and Bachelor's in Computer Science, and earned the CDP, CCP, CSP, CDE, and CISA certifications. Born and raised in Southern California, and having traveled and lived internationally, he enjoys scuba diving, surfing, and sailing.
Marcel Caballero is business development manager for Stalco, a logistics and fulfillment company providing a gateway to the Canadian market. Since 1994 Stalco has been assisting U.S. companies with all of their Canadian logistics needs, including importation, customs clearance, Health Canada compliance, storage, inventory management, pick-and-pack fulfillment services, and shipping. Stalco works to ensure your product gets into the Canadian market in a matter of days while guaranteeing the lowest shipping rates, and without customs delays or surprise charges for duty and taxes.
Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.
Rick Kenney is Salesforce Commerce Cloud Head of Consumer Insights and a thought leader on data-driven digital commerce trends. He pioneered Salesforce Commerce Cloud’s benchmarking practice, which identifies growth opportunities for clients. He spent four years in the organization’s Retail Practice Group, serving as Director of Strategic Initiatives and Regional Director of Customer Success. Rick joined Salesforce Commerce Cloud from e-Dialog (now ebay Enterprise) where he developed two breakthrough contact strategy methodologies: the Activity Matrix and MOE: Moments of Engagement. Rick holds dual BS degrees from Boston College and an MBA from Babson College.
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.
Sarah Clark is the president of Mitchell, an award-winning public relations firm that creates real conversations between people, businesses, and brands through strategic insights, customized conversations, and consumer engagement. The agency is headquartered in Fayetteville, Ark., with offices in Chicago and New York City.
Mitchell is part of Dentsu Aegis Network, which is made up of nine global network brands and supported by its specialist/multimarket brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists.
Clark is one of the top strategic communications professionals in the country, with more than 25 years of experience in corporate communications and an exceptional track record in protecting corporate reputations and redefining perceptions in key areas of business.
Brian Rigney, CEO of Zmags, has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. For more information on Zmags, please visit their website and follow the company on LinkedIn, Facebook and Twitter.
An expert in customer loyalty and retention, Clarus partners with brands to develop, implement and manage premium loyalty programs that are fully customizable based on their unique consumer’s needs. Tom’s expertise spans the e-commerce, grocery, retail and publishing industries and focuses on customer loyalty and consumer behavior. He has been featured in Nasdaq, CNBC, The Wall Street Journal, Fortune, The Next Web, The Washington Post and much more.
Genevieve Priebe is a principal with North Highland Worldwide Consulting, leading the Seattle market’s retail practice. She has spent the last 15 years consulting for a variety of companies spanning a broad array of industries with one consistent goal: to build delightful, connected and engaging experiences for clients and their customers. Genevieve specializes in digital strategy and advisory, creating seamless experiences by keeping a relentless focus on the customer. She’s a passionate believer in making complex things simple, boring things fun, and good things even better.
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. The employee-owned firm, headquartered in Atlanta adds value and supports clients across the full spectrum of consulting, from strategy through delivery.
Sarah Engel is the senior vice president of global marketing for DynamicAction, a retail advanced analytics software that helps retailers including Brooks Brothers, Sur la Table, Cole Haan, Nine West and Tesco make better and more profitable decisions in order to get to action faster. She has spent 20 years offering strategic business leadership, marketing guidance, brand oversight, public relations, investor relations, digital and customer acquisition strategy to some of the world’s leading brands, including Chevrolet, Travelocity, ClearSaleing (eBay), Match.com, Estee Lauder, 2(X)IST, Fashion Loyal, JewelryNut, CenturyLink and others. Sarah formerly served as the vice president of marketing for iProspect (Aegis/Denstu), and was the founder of Elegant Disruption, Inc., a boutique strategic marketing and communications firm, before joining the executive team of Silicon-Valley based DynamicAction.
Keith LaFerriere is the SVP, chief experience officer at Verndale. From creative director to UX thought leader and back again, Keith has taken on just about every industry since he began creating and exploring in the 'digital' world over 18 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
Jennifer Silverberg is the CEO of SmartCommerce, the international solution helping leading CPG brands like P&G, Unilever and Nestle own and drive their customers’ online buying experiences. SmartCommerce provides unique, brand-focused solutions that help build brand-customer connections in the rapidly changing CPG marketplace.
Alexa Lemzy is the customer service manager and blog editor at TextMagic, a text messaging solution for businesses. She is passionate about customer retention, mobile marketing, and automation. Alexa loves to dig deep into those topics and cover the most interesting findings in her articles.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.
Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.
Jeffrey Berichon is the senior vice president, product strategy, retail distribution, for Descartes Systems Group.
Kirk Hendrickson is the CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Josh Perlstein has more than 20 years of experience in the digital marketing space and is the CEO of Response Media, a digital and direct CRM agency that combines customer acquisition and lead generation with intelligent and relevant email marketing. Its proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver tangible results for its clients in customer growth, loyalty, and ROI. Josh has amassed diverse experience in digital media and relationship marketing for some of the world’s largest advertisers and most successful brands, pioneering best-of-class consumer acquisition, brand partnerships, and relationship marketing platforms for the likes of Procter & Gamble, Pampers, Enfamil, Anheuser-Busch, Red Bull, Coca-Cola, ConAgra Foods, IBM, Disney, and Capital One.
Bonnie leads the Consulting, Client Training, and Knowledge & Editorial organization of Return Path. With the goal of helping clients achieve optimal results from the email channel, Bonnie and her teams manage the curation of Return Path’s knowledge assets and application of email intelligence through client education and Professional Services. With over 15 years of experience in marketing and merchandising, Bonnie’s knowledge of customer buying behavior, deliverability, and email campaign strategy have been instrumental in driving the success of many clients, including Disney, eBay, The Hartford, The Art Institutes, and Subaru. Bonnie joined Return Path as part of the Professional Services team in 2008. Prior to Return Path, she managed several multi-million dollar, multi-channel businesses for Fortune 100 companies in the retail sector. Bonnie is based out of West Palm Beach, Florida.
Stephan Aarstol is the author of the widely acclaimed book “The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness."
Jack Jania is the SVP of strategic alliances for the banking and payments group of Gemalto, North America. In this role, he consults with and advises the financial industry, including Visa, MasterCard and a host of top-tier American banks, on the best business strategies to employ via mobile, smart card payments, wearables and data security solutions. Additionally, he is the elected co-chairman of the Smart Card Alliance payments council.
Bart Mroz is CEO at SUMO Heavy, a digital commerce strategy firm. The company builds, connects, expands and invests in growing online retailers. This group of experienced strategists, consultants, designers and developers works to build solid brands and to create effective online retail solutions. Bart is an expert in e-commerce, business consulting, and technology strategy.
Baker is a MediaPost “Email Insider” columnist and former “Email Insider” Summit Chairman and program director, and his works have also been published in iMedia Connection, Internet Retailer, Adweek, Direct Marketing News and ClickZ. Additionally, he has spoken at leading industry conferences including Adtech, OMMA, DMA, Shop.org and LeadsCon.
Tony Scherba is the president and a founding partner of Yeti LLC, a product-focused development and design studio in San Francisco. Tony has been building software since his teen years and has worked on digital projects for musical artists including Bob Dylan, Dave Matthews Band, Britney Spears, and Linkin Park. Yeti partners with brands such as Google, Westfield, MIT, and Flextronics to develop meaningful products through collaborative design and rapid prototyping.
Jonathan Cherki is the CEO and founder of ContentSquare, an experience optimization platform for online and mobile businesses that uniquely captures visitor behavior insights to measure user experience, increase engagement and improve conversion rates. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase.
is currently the CEO of The Trachtman Group – focused on helping companies grow and scale, as well as CEO (and majority investor) of Purview, an early stage company focused on disrupting the medical imaging business by making patient images available and accessible wherever and whenever they are required. For the past two decades, Trachtman has helped founders in half a dozen growing organizations while acting as a Sherpa for dozens of others. He has taught and lectured at numerous universities including the Harvard Business School, the MIT Sloan School of Business, Resselaer Polytechnic Institute, Kent State University, University of Maryland Smith School of Business, Union College, and Quinnipiac University School of Business. Trachtman also has published articles in the Harvard Business Review and Quinnipiac University Business. A portion of his career is featured in the Harvard Business School case study; Les is More Times Four, which educates entrepreneurs at leading business schools.
Don’t F**k It Up is available on Amazon and wherever books are sold.
Michael Mothner is the Founder and CEO of Wpromote, the largest independent marketing agency in the US. Along with founding Wpromote in 2001, he has also ventured into other enterprises such as ScanDigital and CouponPal, which was spun off of Wpromote’s performance marketing division into an independent company. A regular industry speaker and commentator, he has been featured by Inc. Magazine as one of "30 CEOs under 30 To Watch" and was the recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award.
In the role of retail strategy manager for CenturyLink (NYSE: CTL), Susan McReynolds works with customers, analysts, and industry leaders to keep a pulse on the IT trends and challenges facing today’s omnichannel retailers. Susan provides thought leadership on topics related to cybersecurity, digital transformation and next-generation networking strategies to help retailers keep pace with change. Prior to joining CenturyLink, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. She received both her MBA and undergraduate degrees from the University of Colorado at Boulder.
CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.