Tips and Tools

Joe Keenan is the executive editor of Total Retail.

Successful businesses must be customer-centric. Retail marketers know it’s important, but they’re confused about how to make it happen. This is understandable, considering some of the challenges they face. Retailers still have a myopic view of customers, and thus they're lacking answers to basic questions such as the following: Where is most revenue coming from? What are the challenges associated with generating repeat purchases from loyal customers? Where do we need improvements to our customer marketing, channels, products and services?

An annual feature for Total Retail, the 50 Best Tips offer retail executives insights and information on a wide variety of business functions, including omnichannel, content marketing, data security, pricing, social media, and more.

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