Tips and Tools
Kirk Hendrickson is the CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Brian Rigney, CEO of Zmags, has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. For more information on Zmags, please visit their website and follow the company on LinkedIn, Facebook and Twitter.
Joe Kleinwaechter is the Vice President of Innovation & Design at Worldpay US, a leading global payments technology provider for any platform: in-store, online and mobile devices.
Keith LaFerriere is the SVP, chief experience officer at Verndale. From creative director to UX thought leader and back again, Keith has taken on just about every industry since he began creating and exploring in the 'digital' world over 18 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices.
Alex Senn is the founder and CEO of Orkiv Retail Solutions, a retail technology company specializing in delivering location relevant infrastructure for omnichannel retailers who want to achieve better sales through intelligent marketing, and effective, easy to use software.
Sarah Ware is the co-founder and CEO of Markerly, an influencer marketing technology partner focusing on identification and tracking for some of the world’s largest brands. Markerly partners your brand with influencers to create original and authentic content. Influencers share this content to their social media communities to inspire interest, engagement and ultimately drive purchases.
Bonnie leads the Consulting, Client Training, and Knowledge & Editorial organization of Return Path. With the goal of helping clients achieve optimal results from the email channel, Bonnie and her teams manage the curation of Return Path’s knowledge assets and application of email intelligence through client education and Professional Services. With over 15 years of experience in marketing and merchandising, Bonnie’s knowledge of customer buying behavior, deliverability, and email campaign strategy have been instrumental in driving the success of many clients, including Disney, eBay, The Hartford, The Art Institutes, and Subaru. Bonnie joined Return Path as part of the Professional Services team in 2008. Prior to Return Path, she managed several multi-million dollar, multi-channel businesses for Fortune 100 companies in the retail sector. Bonnie is based out of West Palm Beach, Florida.
Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.
Andrew Billings is a principal and senior leader in North Highland Consulting’s Retail and CPG practice. He is an expert within the areas of merchandising, product lifecycle management and supply chain transformation. His experience spans across strategy definition, process improvement and systems implementation. Andrew has a passion for partnering with large and mid-market retailers to drive profitable and sustainable growth.
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Jennifer Silverberg is the CEO of SmartCommerce, the international solution helping leading CPG brands like P&G, Unilever and Nestle own and drive their customers’ online buying experiences. SmartCommerce provides unique, brand-focused solutions that help build brand-customer connections in the rapidly changing CPG marketplace.
As both a customer and implementer, Brian Chambers has extensive experience creating CRM, ERP and marketing automation solutions spanning more than eight years. Over the duration of his career, Brian has developed a depth of industry expertise in retail, CPG, hospitality, software and logistics. He has spent time creating and delivering on strategic programs for organizations such as Best Buy, IHG, Choice Hotels, Bacardi, Intuit, CHEP, and Coca-Cola.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.
Ali Newton is the Marketing Executive for The Display Centre, where a team of creative experts provide shop fittings and display equipment, including bespoke items. Ali combines her fine art and fashion qualifications with her market research experience and psychology degree to help retailers drive their sales.
Stephen Race is the chief technology officer and co-founder of TalentClick and head of product development and client services. Within the area of industrial psychology, Stephen has specialized in behavioral assessments and personality testing for the past 19 years, and he is recognized as one of the top specialists in North America. He holds a BA Psychology from the University of British Columbia and a Master of Science in Occupational Psychology from Birkbeck College, University of London, UK.
Paul Dobbins is National Director of Sales & Account Management for Fortegra Financial Corporation. Fortegra and its subsidiaries comprise a single-source insurance services provider that offers a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs. Delivering multifaceted coverage with an unmatched service experience for both partners and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More.
Katy Keim is the CMO and and head of business development at Lithium. In her role as CMO, Katy is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. As Head of Business Development & Alliances, Katy oversees the ongoing growth of Lithium's business through its partner ecosystem.
Kristy Dickerson is a keynote speaker on productivity, co-founder and CEO of StartPlanner.com, lifestyle photographer and mom of three boys. She offers tips on business, balance, organization, photography and health to inspire, direct and lead others to success and happiness.
Rajneesh Chopra is the vice president of sales at Amway North America.
Amit Ben is chief technology officer and co-founder of Nanorep. He has over 15 years experience leading and developing online solutions and machine learning algorithms. Amit’s biggest passion project currently is spearheading the NLP element, which is at the core of Nanorep's intelligent technology.
Baker is a MediaPost “Email Insider” columnist and former “Email Insider” Summit Chairman and program director, and his works have also been published in iMedia Connection, Internet Retailer, Adweek, Direct Marketing News and ClickZ. Additionally, he has spoken at leading industry conferences including Adtech, OMMA, DMA, Shop.org and LeadsCon.
As the VP of Product Marketing, Matt Babineau brings extensive experience to TVPage with both product and web-based marketing. Prior to joining TVPage, Babineau was Corporate Marketing Technology Director at Emcore (following the acquisition of Opticomm). At Opticomm, Babineau was instrumental in developing an Online Configuration System that drove a community around the company’s configurable platform, almost tripling sales in less than one year. Babineau holds a registered US patent involving the viewing of rich media content over the web.
Squeeze the most sales and profit from your catalog circulation this upcoming holiday shopping seaso
A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.