Stephen R. Lett spent the first 25 years of his career in executive-level positions at both business-to-business and business-to-consumer catalog companies, including Monarch Marketing Systems, Tandy Corp., Edmund Scientific Co., The Drawing Board and Country Curtains. Additionally, he owned... the Writewell Co., and started (and owned) The Write Touch.
He also taught direct marketing at Indiana University. Today, Steve owns Lett Direct, a catalog and internet consulting firm specializing in circulation planning, plan execution, analysis, as well as internet marketing and email marketing. He’s the winner of a Silver Mail Box Award from the Direct Marketing Association (DMA), is a past chairman of the DMA’s Catalog Council, and a former member of the DMA’s Committee on Ethical Business Practices. Steve also writes a monthly column in Catalog Success Magazine.
Marcel Caballero is business development manager for Stalco, a logistics and fulfillment company providing a gateway to the Canadian market. Since 1994 Stalco has been assisting U.S. companies with all of their Canadian logistics needs, including importation, customs clearance, Health Canada compliance, storage, inventory management, pick-and-pack fulfillment services, and shipping. Stalco works to ensure your product gets into the Canadian market in a matter of days while guaranteeing the lowest shipping rates, and without customs delays or surprise charges for duty and taxes.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
Connect with Tim on Google+
Douglas Karr is founder of the Marketing Technology Blog, and CEO of DK New Media.
Oliver Guy is the Global Industry Director at Software AG, specializing in Retail Digital Transformation and omnichannel technology strategy, Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail, his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
Kyle Henderick is the director of client services at Yesmail, where he is responsible for helping major clients implement new programs, processes, and data-driven strategies to create campaigns that truly drive revenue. With a passion for technology implementation and a background in database, email, web, and social media marketing, Kyle turns his real-world experience into executable tactics to help clients see an incremental lift in revenue, subscriber engagement and customer retention.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying and retail management, she helps companies stay relevant amid the changing digital landscape. Bonnie leads the knowledge and consulting teams at Return Path, the global leader in email deliverability. She is an active Email Experience Council committee member, featured speaker for events, and writes monthly for the Return Path blog and Total Retail.
As both a customer and implementer, Brian Chambers has extensive experience creating CRM, ERP and marketing automation solutions spanning more than eight years. Over the duration of his career, Brian has developed a depth of industry expertise in retail, CPG, hospitality, software and logistics. He has spent time creating and delivering on strategic programs for organizations such as Best Buy, IHG, Choice Hotels, Bacardi, Intuit, CHEP, and Coca-Cola.
Michele Brown is President and CEO of Choose New Jersey, Inc., a privately funded 501(c)(3) corporation charged with encouraging and nurturing economic growth throughout New Jersey with a focus on its urban centers. It is a member of the New Jersey Partnership for Action (PFA), which is led by Lt. Governor Kim Guadagno and also includes the New Jersey Business Action Center, the New Jersey Economic Development Authority and the Office of the Secretary of Higher Education.
Jennie Gilbert is COO of Retailer Web Services, a Scottsdale, Arizona-based company whose mission is to help independent retailers realize their dreams through the promise of technology. Gilbert is a frequent speaker at durable goods retail conferences and the co-author of RE:THiNK: 11 surprising things you should do now to win retail customers in the digital age (Retailer Web Services, 2015), available on Amazon and at www.retailerwebservices.com.
James M A Williams is currently the director of digital service at Ness Digital Engineering. He has led strategic and creative initiatives across industries, working with startups and established companies to make digital innovation systematic in their business. Working with designers and technologists he believes in the power of creativity to disrupt, challenge and create products and experiences that matter.
Jennifer Silverberg is the CEO of SmartCommerce, the international solution helping leading CPG brands like P&G, Unilever and Nestle own and drive their customers’ online buying experiences. SmartCommerce provides unique, brand-focused solutions that help build brand-customer connections in the rapidly changing CPG marketplace.
Vern Oakley is the CEO and creative director for Tribe Pictures.
A veteran filmmaker, teacher, speaker, and industry thought leader, Oakley has been helping institutions and leaders connect with and mobilize their tribes through soul expression and communication. His mission to humanize leadership is achieved by crafting great stories that appeal to and impact the people who matter most.
Through Tribe Pictures, a film production company he founded in 1986 wherein he serves as CEO and Creative Director, Vern has directed numerous short and long-form films that garnered over one hundred and fifty industry awards -- forty of which received gold or "best in show" medals. His projects have built the brands of leaders of Fortune 500 companies, nonprofit organizations, and institutions in technology, life science, pharmaceuticals, consumer products, and finance. His films have also helped launch some of the industry’s largest public offerings that have been credited with helping raise almost two billion dollars in contributions to colleges, universities, and philanthropies.
A client of Vern’s once bestowed on him the unofficial title “Business Artist.” Vern believes this captures his comfort, as he is able to translate the left-brain needs of his clients (business strategy) to the right-brain needs of the production team (storytelling and artistry), and vice versa, and will continue his passion in sharing these lessons with others.
Jett McCandless is CEO of project44, a revolutionary enterprise SaaS platform connecting every aspect of the global supply chain through on-demand visibility. McCandless has nearly two decades of experience in transportation and logistics, and has actively invested in, and advised, a number of industry start-ups from idea stages to expansion.
To learn more, visit www.p-44.com.
Kurt serves as the Chief Marketing Officer of Reflektion, the artificial intelligence-driven customer engagement platform for top retailers and brands worldwide. Kurt is an innovative and dynamic marketing professional with a track record of success communicating a company’s unique value proposition to potential customers, partners and market influencers through strategic and creative means.
Jessica Thiefels has been writing and editing for more than 10 years and spent the last six years in marketing. She stepped down from a senior marketing position to focus on growing her own startup and consulting for small businesses. She's been featured on Forbes and has written for sites such as Lifehack, Inman, Manta, StartupNation and more. When she's not working, she's enjoying sunny San Diego with her husband and friends or traveling somewhere new. Follow her on Twitter @Jlsander07 and connect on LinkedIn.
Kirk Hendrickson is the CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Brian Rigney, CEO of Zmags, has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. For more information on Zmags, please visit their website and follow the company on LinkedIn, Facebook and Twitter.
Shayne Hughes is the co-author of the newly released book "Ego Free Leadership: Ending the Unconscious Habits that Hijack Your Business" and President of Learning as Leadership.
Stan Garber is President at Scout RFP. As president, Stan sets the marketing and growth strategy. He previously was a co-founder in ONOSYS which was acquired by livingsocial in 2012. At ONOSYS, he led the business development and financial functions. Prior to this, he went to Case Western Reserve University where he studied Finance and Management. Outside of work, you can find Stan cooking, running, and traveling, plus being thankful he didn’t become an investment banker.
Jake Rheude is the Director of Business Development for Red Stag Fulfillment, an e-commerce fulfillment warehouse that was born out of e-commerce. He has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
In the role of retail strategy manager for CenturyLink (NYSE: CTL), Susan McReynolds works with customers, analysts, and industry leaders to keep a pulse on the IT trends and challenges facing today’s omnichannel retailers. Susan provides thought leadership on topics related to cybersecurity, digital transformation and next-generation networking strategies to help retailers keep pace with change. Prior to joining CenturyLink, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. She received both her MBA and undergraduate degrees from the University of Colorado at Boulder.
CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.