The Retail Online Integration staff can be contacted at 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130 or by fax at (215) 238-5270.

Melissa Campanelli, Editor-in-Chief/Content Director
Melissa CampanelliMelissa Campanelli is the editor-in-chief/content director of Total Retail, which publishes a quarterly print issue, daily e-newsletter (Total Retail Report) and daily-updated website, as well as hosts live and virtual events that are all about retail. Melissa is also the co-founder of the Women in Retail Leadership Circle, a sister brand of Total Retail. Prior to joining NAPCO Media, parent company of Total Retail, Melissa spent 10 years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” Melissa can be reached at (718) 788-1772 or

Joe Keenan, Executive Editor
Joe KeenanJoe Keenan is the executive editor of Total Retail. In addition to writing and editing content for the quarterly print magazine, Joe oversees Total Retail Report, the publication’s daily e-newsletter. He’s also responsible for managing Total Retail’s editorial webinars, as well as hosting live events throughout the year, including Retail Roundtable dinners. In addition, he is a frequent host of Total Retail’s podcast, Total Retail Talks. Joe contributes to Total Retail’s sister brand, Women in Retail Leadership Circle, producing and editing content for its weekly e-newsletter, Inner Circle. Previously, Joe served as senior editor at Reed Technology & Information Services. Joe can be reached at (215) 238-5435 or

Caitlin Palmieri, Online Content Editor
Caitlin SullivanCaitlin Palmieri is the associate content editor for Total Retail, its e-newsletter, Total Retail Report, and website, Caitlin is also the associate content editor for the Target Marketing Group’s web-only brand, eM+C. Before coming to NAPCO Media, Caitlin earned a bachelor’s degree in journalism from Temple University in the winter of 2011.Caitlin can be reached at 215-238-5437 or

Taylor Knight, Associate Content Editor
Taylor Knight is an associate cTaylor headshotontent editor for Total Retail. She writes and edits content for the daily newsletter, quarterly magazine and website, Taylor also produces videos for the Total Retail audience on location at live events, press conferences or in the company studio in Philadelphia. After earning a bachelor’s degree in journalism from Temple University, Taylor worked as a digital editor and reporter for a newspaper in Connecticut. You can reach Taylor at or (215) 238-5371.

Editorial Advisory Board

  • Peter Cobb, Co-Founder and Executive Vice President, eBags
  • Henry Coleman, Director of Marketing, Hammacher Schlemmer
  • Jenn McClain-De Jong, Executive Vice President, E-Commerce and Marketing, The Limited
  • Lauren Freedman, Senior Vice President, Digital Strategy and Chief Merchant, the e-tailing group, a division of Astound Commerce
  • Mark Friedman, President, E-Commerce, Steve Madden Ltd.
  • Jim Garlow, Director of Marketing Operations, CDW
  • Ricky Joshi, Co-Founder and Chief Marketing Officer, Saatva
  • Charlie Larkin, Senior Director, GameStop Technology Institute
  • Richard E. Last, Chairman of the Board of Directors,
  • Joe Milano, Senior Vice President, General Manager, Digital Retail and E-Commerce, Saks Fifth Avenue
  • Aubrie Pagano, Co-Founder and CEO, Bow & Drape
  • Brian Schultz, Director of E-Commerce, Crate and Barrel
  • Kristin Smith, Director, Digital Commerce, Chico’s FAS
  • Kathy Doyle Thomas, Executive Vice President, Half Price Books
  • Lisa Zoellner, Chief Strategy and Marketing Officer, The Dwyer Group