The Retail Online Integration staff can be contacted at 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130 or by fax at (215) 238-5270.

Melissa Campanelli, Editor-in-Chief
Melissa CampanelliMelissa Campanelli is the editor-in-chief of Total Retail, which publishes a quarterly print issue, daily     e-newsletter (Total Retail Report) and updated website, as well as hosts live and virtual events that are   all about omnichannel retail. Melissa is also the co-founder of the Women in Retail Leadership Circle, a sister brand of Total Retail. Prior to joining NAPCO Media, parent company of Total Retail, Melissa spent 10 years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.”Melissa can be reached at (718) 788-1772 or

Joseph D. Keenan, Executive Editor
Joe KeenanJoe Keenan is the executive editor of Total Retail. In addition to writing and editing content for the  print magazine, Joe oversees Total Retail Report, the publication’s e-newsletter. He’s also the editor-in-chief/content director for the Target Marketing Group’s web-only brand, eM+C.Previously, Joe served as senior editor at Reed Technology & Information Services for five years, and also worked as a sportswriter for Montgomery Newspapers.Joe can be reached at (215) 238-5435 or

Caitlin Sullivan, Associate Content Editor
Caitlin SullivanCaitlin Sullivan is the associate content editor for Total Retail, its e-newsletter, Total Retail Report, and website, Caitlin is also the associate content editor for the Target Marketing Group’s web-only brand, eM+C. Before coming to NAPCO Media, Caitlin earned a bachelor’s degree in journalism from Temple University in the winter of 2011.Caitlin can be reached at 215-238-5437 or


Denny Hatch, Contributing Editor
Denny Hatch is the only editor of a direct marketing publication with 30 years experience in direct marketing. Formerly the editor-in-chief of Target Marketing, where he now writes the Famous Last Words column, Hatch’s background also includes stints as a book club director for Macmillan and Meredith, three-and-a-half years as a copywriter for The Weintz Company and a freelance copywriter and designer for 16 years. In 1984, Hatch launched Who’s Mailing What!, the monthly newsletter and archive service. In December 1992, Who’s Mailing What! was acquired by NAPCO Media and was relaunched in the summer of 1998 as Inside Direct Mail.

Editorial Advisory Board

Peter Cobb, Co-founder and Senior Vice President, eBags
During his tenure at eBags, an online retailer of luggage, handbags, backpacks and business cases, Cobb has been responsible for marketing, merchandising and growing eBags’ international presence.

Jenn McClain-De Jong, Vice President, E-Commerce, The Limited 
Jenn McClain-De Jong is responsible for growing the e-commerce channel. This includes financial forecasting/P&L, website platform, base photography, online marketing, fulfillment and call center. Prior to joining The Limited, Jenn spent time at Chico’s FAS and Ann Taylor overseeing online marketing and analytics.

Mike Faith, Founder and CEO,
Mike’s company, an internet and catalog specialist retailer of telephone headsets, has grown from a $40,000 investment in 1998 to a $30 million company today.

Lauren Freedman, president, the e-tailing group, inc.
Lauren is a seasoned 15-year e-commerce veteran as well as a recognized and respected figure in the online retail industry. Lauren founded the e-commerce consultancy firm the e-tailing group in 1993 after an extensive career as a department/specialty store buyer.

George Hague, Principal, HAGUEdirect
A regular contributor to All About ROI and Catalog Success before it, George founded the HAGUEdirect consulting agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency, J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George’s expertise includes circulation strategy, mailing execution, response analysis and financial planning.
Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, Berne, Ind. There he handled the marketing and merchandising for the Annie’s Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter’s catalog and three book clubs. He also worked on corporate acquisitions.

Richard E. Last, Lecturer in Digital Retail, University of North Texas, Chairman of the Board of Directors,, Founder, (retired)
Richard E. Last is currently lecturing at the University of North Texas where he leads their new Digital Retail major, a unique program among U.S. Universities. Mr. Last has over 20 years of experience in Digital Retailing. Under Mr. Last’s leadership, JCPenney began selling merchandise via the Web in October 1994, the first Department Store online, and by 2005, the first $1Billion Apparel and Home website.
Prior to, Mr. Last led various electronic retailing efforts for JCPenney including online services and interactive TV. He also led JCPenney’s international expansion of its catalog business in the 90’s in the UK, Japan, Mexico, and Chile. Since 2007, Mr. Last has served as Chairman of the Board of Directors of, the world’s leading membership community for digital retail. He also serves on the Board of Governors of the University Of North Texas School Of Merchandising and the Board of Directors of the National Retail Federation Foundation. Mr. Last serves on the Advisory Board of TagMan and the Advisory Board of The Abundant Closet LLC.

Stephen R. Lett, President, Lett Direct Inc.
Steve heads his Delaware-based catalog consulting firm specializing in circulation planning, forecasting and analysis. A regular contributor to Retail Online Integration and Catalog Success before it, he spent the first 25 years of his career with leading catalog companies, both business-to-business and consumer.

Susan McIntyre, Founder and Chief Strategist, McIntyre Direct
Susan heads her Portland, Ore.-based agency and consulting firm for catalogers. A regular contributor to Retail Online Integration and Catalog Success before it, McIntyre’s broad experience with cataloging in integrated marketing environments, plus her common- sense understanding of customers and bottom-line approach, have won McIntyre Direct such clients as Pendleton Woolen Mills, Patagonia, Mary Kay Cosmetics, C.C. Filson, Miles Kimball, and scores of small and mid-size companies.
A three-time ECHO award winner, McIntyre previously served at Nike, where she created the first Nike Womens’ Source Book, and at Stash Tea, where she developed their award- winning growth strategy. Susan has addressed marketers in Europe, Australia, New Zealand and across the U.S.

Richard Sexton, Founder and CEO, Carolina Rustica
Richard Sexton founded Carolina Rustica 16 years ago after a one year trip around the world to celebrate a voluntary departure from the corporate life. Carolina Rustica is now a nationally-recognized multi-channel retailer of high end furniture which embraces internet technology and consumer trends to grow its customer base. The company also maintains a large showroom in Concord, NC. In 2012, the company was sold to Mattress USA, based in Brighton, MI, and Mr. Sexton continues in his role as President.Mr. Sexton has his MBA from Kellogg at Northwestern University with concentrations in Marketing and Economics.

Kathy Doyle Thomas, Executive Vice President, Half Price Books
Thomas joined Half Price Books in 1989. Her responsibilities include developing national marketing efforts, as well as overseeing all real estate purchases, store expansion criteria and site selection. She also heads the company’s website divisions and ecommerce. She is president of Half Price BooksCommunity Services, a 501(c)(3) organization that supports community programs. Thomas currently serves on the Global Retail Marketing Association board and is a member of NRF’s Integrated Mobile Initiative Task Force.

Howard Wyner, CEO,
Howard Wyner is the CEO of He is an internet pioneer that opened one of the first online discount fragrance retail websites. Howard has over 12 years of experience in online business strategies and has become an expert in Internet marketing. began in a garage and today is in the Internet Retailer Top 500. Scentiments was voted a Internet Retailer HOT 100 site for 2009 and for 2011. Recently his site won an eTail award for social strategies. The company has earned the Bizrate award for customer service the past eleven years. The sites success can be attributed to integrating old school strategies with new age ideas and creative marketing.