Upstream Commerce

MAP Policy Enforcement in an Omnichannel World
June 21, 2016 at 10:04 am

Coming out soon in Marketing Science is a paper by researchers at the Kellogg School of Management at Northwestern University titled, Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets. In an exclusive interview with lead researcher Ayelet Israeli (now professor of business administration in the Harvard School of Business), Upstream Commerce learned that violations…