Silverpop

Hear several suggestions for using personalization, and about results marketers achieve when they treat customers as individuals.

In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, will discuss personalization tactics online retailers can take that will drive more engaging campaigns, more loyal customers and, ultimately, more sales. To give you a sneak peak into some of the topics David will address in tomorrow's webinar, I interviewed him last week. Here's that interview:

Rounding up the year's best tips to help you optimize your business.

In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, sponsored by Silverpop, email experts Andrew Kordek, co-founder and chief strategist, Trendline Interactive, and DJ Waldow, founder/CEO, Waldow Social, will entertain you while at the same time offering insights, actionable tips and best practices around email marketing that you can take back to your desk!

Andrew Kordek, co-founder and chief strategist of Trendline Interactive, and DJ Waldow, founder/CEO of Waldow Social, will entertain you while at the same time offering insights, actionable tips and best practices around email marketing.

Retailers are focusing on giving shoppers what they want in an effort to turn browsers into buyers and ensure their brand stays top of mind this holiday season. More than 32 percent of consumers will shop online this holiday season, according to a study from the National Retail Federation. This reality makes email a perfect channel for delivering holiday messages. Here are five tactics to ensure your brand is at the top of consumers’ lists this holiday season:

By consistently producing the highest return on investment of any marketing vehicle, it’s easy to see why email is a part of most every marketer’s toolbox. The challenge is getting your email message to stand out among the clutter. That encompasses a number of factors, including first and foremost getting your message delivered. After that, catchy subject lines, relevant content, enticing offers, great creative, among other things will determine whether your message connects with consumers.

DEMCO realized it needed to find new ways to increase overall conversions on its website. The company selected an email service provider to create more sophisticated, automated email campaigns with shopping cart recovery initiatives and new subscriber welcome programs.

Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.

By now, you're probably sick of hearing about the iPad, right? Unless you're living under a rock, you know that Apple launched its iPad tablet computer on midnight, April 3. The smartphone/laptop computer combo was so popular, I'm sure you read, that Apple sold over 300,000 of them in the U.S. on that day alone. And as of press time, one report says more than 600,000 iPads have been sold. But what does the iPad mean for multichannel retailers?