Google

How Google is Driving the Mobile Retail Revolution
April 20, 2015

For a while now, retailers have been bombarded from all sides to get their mobile sites in order to avoid getting overlooked by mobile shoppers. I'm sure you've searched for something on your smartphone and noticed the gray words "Mobile-friendly" after the URL in some of the top results. As of tomorrow, Google is upping the ante by prioritizing mobile-friendly sites in its new search algorithm. This means that the time for mobile in retail is now — and every other industry for that matter. Mobile optimization quickly went from a nice to have to a must have

Google to Target Shoppers Using Email Address Provided by Merchants
April 17, 2015

Online merchants have already proven they're willing to share the most precious of proprietary data with Google, even transactions, pricing and tracking data in the case of Google Trusted Stores. But are they willing to hand over shoppers’ email addresses? Many people are familiar with ads that follow them around the internet, called retargeting or remarketing.

Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's
April 17, 2015

At the Demandware XChange conference in Las Vegas this week, Kyle Phillips, director of e-commerce technology at Carter's; and Michael Valeiko, director e-commerce development, and Lukas Agrapidis, director of e-commerce technology, both of Sleepy's, talked about how their brands are using geolocation to drive customer engagement and conversions.

How Mobile is Changing SEO
April 15, 2015

If merchants needed any more evidence of the increasing importance of optimizing their sites for mobile commerce, Google is about to weigh in in a big way. Beginning April 21, Google is rolling out a "mobile friendly" update to its algorithm that the company says will have a "significant impact" on results for searches made on mobile devices. In an effort to give mobile users more useful search experiences, the new algorithm will give greater weight in its rankings to sites that are easy to navigate on mobile phones and tablets, such as those using responsive design principles.

Retail Brick-and-Mortar Revitalization in the Digital Age
April 13, 2015

The digital disruption of retail and commerce is transforming retailers' customer interactions. It's evolving into a far more flexible, seamless omnichannel fulfillment model, which is critical for retailers' continued success, viability and relevance. Online and mobile commerce has grown significantly in size and scale, leading to the misguided perception that brick-and-mortar stores are becoming obsolete. Rather, it's simply become more important for retailers to revitalize the in-store shopping experience in a way that's compelling, interesting and personalized for an increasingly empowered, informed and socially connected consumer.

How Mobile Payments Can Go Mainstream
April 10, 2015

Every morning, you check for three things before you leave the house: phone, wallet and keys. But what if you only needed to look for two or even one? The solution to this equation is the digital wallet, and tech giants such as Google, Apple and PayPal have already revolutionized the mobile payments space.

Free E-Book: 5 Ways to Maximize Success of Product Listing Ads
April 10, 2015

Understanding the complexities of product listing ads (PLAs) is critical to success in the channel. From mobile bidding to creating smart product groups, this e-book offers five key rules you must follow to maximize your investment and win at the ultracompetitive PLA game.

The Value of Social Media Marketing for Retailers
April 6, 2015

Social media is a valuable marketing tool retailers of all sizes and industries should use. Consumers spend a lot of time on social media sites, and retailers should take advantage of this. In comparison to many outbound marketing practices, social media is a simple, cost-effective tool for retailers to reach consumers and lead them to their website, as well as convert leads into sales. Here are four easy ways retailers can use social media to successfully market their business:

The Simple Answer to Solving the Attribution Equation
April 3, 2015

In the digital world we live in today, the average shopper uses at least three devices to access the internet. Across those devices, consumers encounter numerous types of engagement from retailers — promotional text messages, email offers, product ads, etc. The path to purchase has become so complicated that it's almost impossible to determine which touchpoint triggers a customer's purchase. As a result, attribution is an increasingly challenging feat for retailers, and many are relying on old-school models that simply aren't effective for omnichannel shoppers.