Google

Mobile a Bright Spot for Lighting New York
June 13, 2016 at 10:55 am

In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…

Google, Levi’s Partner on a ‘Connected’ Jacket
May 23, 2016 at 10:22 am

At Google’s I/O conference, Google’s Advanced Technology and Projects (ATAP) research unit offered an update on its interactive textiles project unveiled last year, Project Jacquard. ATAP’s Ivan Poupyrev announced that the company was collaborating with iconic clothing company Levi’s to launch a “connected” smart jacket aimed at urban cyclists that will allow wearers to do…

Google Bringing Retail Ads to Image Search
May 18, 2016 at 9:55 am

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…

What Google Changes to the Right Rail Mean for Retailers
March 17, 2016 at 10:43 am

When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have…

US vs. Europe: Taking on Retail Technology
January 6, 2016 at 11:13 am

The end goal of all retail companies is to hear the cha-ching of the cash register. But getting there is rarely an easy path. Retailers must make a series of decisions before the cash register rings, and one misstep along that decision path can cost them big. In fact, these missteps equate to $1.1 trillion…

Google Shopping Gets Big Mobile Redesign
November 19, 2015 at 11:51 am

Consumers who use their mobile phones to search for products via Google Shopping might now forget they're using a browser instead of an app. Google introduced a number of design changes Thursday to its shopping section that are meant to cater to a mobile-first audience, including a new layout, faster browsing and information such as inventory levels…

Google Abandons Plan to Open Retail Store in New York City
November 6, 2015 at 12:08 pm

Google has abandoned plans to open its first-ever retail store in New York City. The company is trying to sublease a 5,442-square-foot SoHo space it leased last year, and wants $2.25 million annually in rent for it, according to sources. The decision to abandon its retail store came after the internet giant spent $6 million renovating the…

Google Launches Tool to Help Retailers Track Product Popularity
October 22, 2015 at 11:15 am

Google has launched Shopping Insights, a tool that lets retailers see product search trends across the U.S. By harnessing its massive trove of shopping intent data – i.e., information that shows what kinds of products consumers have researched, and from where – Google hopes retailers will be able to better plan marketing strategies and where to stock…

YouTube is Now a Place Where You Can Shop
September 30, 2015 at 10:32 am

YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…