Google

Google to Open Pop-Up Shop in New York
October 11, 2016 at 10:21 am

Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…

Google Introduces ‘Shop the Look’
September 8, 2016 at 3:04 pm

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

4 Tips for Using SEO to Boost E-Commerce Sales
August 29, 2016 at 8:49 am

It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every…

Google Unveils New Features for Retailers
July 13, 2016 at 11:59 am

Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…

Mobile a Bright Spot for Lighting New York
June 13, 2016 at 10:55 am

In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…

Google, Levi’s Partner on a ‘Connected’ Jacket
May 23, 2016 at 10:22 am

At Google’s I/O conference, Google’s Advanced Technology and Projects (ATAP) research unit offered an update on its interactive textiles project unveiled last year, Project Jacquard. ATAP’s Ivan Poupyrev announced that the company was collaborating with iconic clothing company Levi’s to launch a “connected” smart jacket aimed at urban cyclists that will allow wearers to do…

Google Bringing Retail Ads to Image Search
May 18, 2016 at 9:55 am

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…

What Google Changes to the Right Rail Mean for Retailers
March 17, 2016 at 10:43 am

When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have…

US vs. Europe: Taking on Retail Technology
January 6, 2016 at 11:13 am

The end goal of all retail companies is to hear the cha-ching of the cash register. But getting there is rarely an easy path. Retailers must make a series of decisions before the cash register rings, and one misstep along that decision path can cost them big. In fact, these missteps equate to $1.1 trillion…