This upcoming holiday shopping season, retailers should expect Cyber Monday to be the most popular shopping day. However, the role of the physical store remains extremely important in the consumer buying journey. Brands looking to win will capitalize on convenience factors unique to stores and, perhaps more importantly, become channel-agnostic as the lines between physical and digital continue to blur.
Perhaps to no one’s surprise, women and men approach some aspects of shopping differently. Our recent research uncovers some important distinctions between the two genders that would be useful for retailers as they develop marketing strategies to reach these different demographics. Here’s what 1,500 consumers told us — plus three tips on how retailers should…
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.