Custora

Today's retailers are burdened with the need to stay on top of consumer preferences, emerging technology, modern customer journeys, innovations in the retail experience, and much more. Retailers also need to be able to trust their technology providers and third-party vendors to keep ahead of the biggest trends affecting the industry, while also providing actionable…

Technology is constantly evolving, and retailers and brands are tasked with keeping up. Therefore, retailers are looking to technology partners to provide them with the most up-to-date, advanced systems and solutions to enable innovation. While at the recent Total Retail Tech event, we spoke to top retail technology providers to see what they have planned for…

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…

You can’t prevent customers from becoming obsessed with discounts and sales. But you can stop your own organization's reliance on discounts and sales. In Custora’s new book, In Discounts We Distrust, they lay out six strategies you can implement immediately to boost your margins. Download now.

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…