Celerant Technology Inc
Since the dawn of e-commerce, successful retailers have taken for granted that digital was the future and scrambled to claim the space. Indeed, shoppers have moved online; but much like home video didn't kill movie theaters, e-commerce has interwoven itself among the retail fabric alongside brick-and-mortar and formed a symbiotic relationship. We call it omnichannel.
Diversity is drilled into our heads from an early age. Diverse investment portfolios minimize risk, diverse workforces boost idea generation, and diversity in your diet is healthier. In most situations, diversity is the way to go. Retail management software is a powerful exception to that rule.
With the retail environment shifting to one where consumers expect a seamless, hassle-free shopping experience every time they interact with a brand — no matter the channel — Tennis Express realized it needed to upgrade its software systems to meet this need. The retailer was hamstrung by siloed systems for critical business processes (e.g., POS, ERP, purchasing, receiving, inventory, web, mobile), hindering its ability to grow. For example, Tennis Express was unable to get a real-time view of inventory availability across channels, leading to frustrated consumers trying to buy out-of-stock items on the retailer's website.
Managing a fully functional e-commerce site as part of your retail operation is a bit like owning a house — you're constantly concerned with what might break next and how to go about fixing it. Much like proper maintenance on your home goes a long way to keeping the handyman at bay, there are several common sense steps you can take to make sure that your omnichannel strategy stays fresh and your online presence relevant. For most retailers, the web is an extremely important — often the most important — channel for profitability.
Consumers now expect retail web sites to include a great deal of information including product reviews, sale announcements, relevant blog entries, etc. For online retailers, Celerant Command CMS simplifies the task of editing web content and enables quick and easy content creation and publication with little technical knowledge.
Since integrating its brick-and-mortar and e-commerce systems on the Celerant platform, Fontana Sports has reduced inventory 20 percent, increased turns by 1.5 times, and created immeasurable training and operational efficiency.
One week, 7,000 flawless transactions. In advance of a chainwide rollout, National Roper's Supply tested Celerant Command Retail at one of the world's largest rodeos.
Celerant Technology provides advanced integration for retail and e-commerce platforms.
Celerant integrated e-commerce offers sophisticated websites that expertly manage and publish inventory directly from your command retail system — in real time.