Celerant Technology Inc

What’s Old is New Again: The Rebirth of Brick-and-Mortar
April 24, 2015

Since the dawn of e-commerce, successful retailers have taken for granted that digital was the future and scrambled to claim the space. Indeed, shoppers have moved online; but much like home video didn't kill movie theaters, e-commerce has interwoven itself among the retail fabric alongside brick-and-mortar and formed a symbiotic relationship. We call it omnichannel.

Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency
January 13, 2015

Diversity is drilled into our heads from an early age. Diverse investment portfolios minimize risk, diverse workforces boost idea generation, and diversity in your diet is healthier. In most situations, diversity is the way to go. Retail management software is a powerful exception to that rule. 

Tennis Express Leverages Integrated Software Solution to Grow Sales
April 1, 2014

With the retail environment shifting to one where consumers expect a seamless, hassle-free shopping experience every time they interact with a brand — no matter the channel — Tennis Express realized it needed to upgrade its software systems to meet this need. The retailer was hamstrung by siloed systems for critical business processes (e.g., POS, ERP, purchasing, receiving, inventory, web, mobile), hindering its ability to grow. For example, Tennis Express was unable to get a real-time view of inventory availability across channels, leading to frustrated consumers trying to buy out-of-stock items on the retailer's website.

7 Tips for E-Commerce Sanity
January 22, 2014

Managing a fully functional e-commerce site as part of your retail operation is a bit like owning a house — you're constantly concerned with what might break next and how to go about fixing it. Much like proper maintenance on your home goes a long way to keeping the handyman at bay, there are several common sense steps you can take to make sure that your omnichannel strategy stays fresh and your online presence relevant. For most retailers, the web is an extremely important — often the most important — channel for profitability.

How CMS Drives Traffic And Improves The Retail Experience
July 9, 2012

Consumers now expect retail web sites to include a great deal of information including product reviews, sale announcements, relevant blog entries, etc. For online retailers, Celerant Command CMS simplifies the task of editing web content and enables quick and easy content creation and publication with little technical knowledge.