Today on Total Retail

Walmart Restructuring Store Management Positions
February 15, 2018 at 3:27 pm

Walmart announced this week that it is eliminating two department manager positions in some of its 4,700 U.S. stores, including managers who oversee cellphone departments and online grocery pickup areas, in a new restructuring plan, The Wall Street Journal reported yesterday. The stores facing cuts either have lower sales in those departments or are increasingly…

From Wannamaker to Walmart: The Evolution of Retail
February 15, 2018 at 3:03 pm

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Modern Retail is Born Retail began…

Why Merchants Need to Be in Control of Their Omnichannel Strategy
February 15, 2018 at 12:51 pm

At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase. This said, many small to midsize merchants continue to wonder if omnichannel is obtainable for their businesses. Fortunately, omnichannel is more accessible than ever to retailers…

Same-Day Delivery Drives Brand Loyalty and Purchase Intent
February 15, 2018 at 9:59 am

While the holidays come just once a year, a brand’s reputation can easily be damaged and customers quickly lost when expectations aren’t met during the pivotal shopping season. This past holiday season, we saw retailers make changes to their delivery options to provide shoppers with conveniences they increasingly see as essential, like same-day delivery. At…

How to Master Video Commerce at Scale
February 14, 2018 at 2:22 pm

With consumers spending more and more time online watching video, it’s easy to see why YouTube (100 percent video) and Facebook (almost 80 percent video) are the top two most trafficked websites. Video has captured the attention of consumers and isn’t letting go. Consider that 64 percent of shoppers visit YouTube before making a purchase,…

J.C. Penney to Close Distribution Center, Cut 670 Jobs
February 14, 2018 at 12:53 pm

J.C. Penney is closing its distribution center in Wauwatosa, Wis. and cutting 670 jobs. USA Today reports the retailer will begin shutting down the 2 million-square-foot warehouse and customer service operation this summer. The move comes as J.C. Penney looks to reduce its supply chain network, which "is oversized relative to its national store footprint," company…

Marketers Using Military Strategy for Customer Acquisition
February 14, 2018 at 12:53 pm

Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…

January Retail Sales Show First Decline in 11 Months
February 14, 2018 at 12:28 pm

U.S. retail sales unexpectedly fell in January, recording their biggest drop in nearly a year. According to CNBC, The Commerce Department said on Wednesday that retail sales decreased 0.3 percent last month, the largest decline since February 2017. Data for December was revised to show sales unchanged instead of rising 0.4 percent as previously reported.…

Email Isn’t Perfect, But it Gets Better Every Year (2018 Included)
February 14, 2018 at 8:45 am

The comedian Tracy Morgan once observed that we “spend too much of our lives on email,” and, as a result, he argued, “we’re losing our communication skills.” That’s hardly a novel claim, but when you consider the fact that we send 269 billion emails each day — 35 emails for each person on Earth — one…

Barnes & Noble Cutting Jobs Following Dismal Holiday Season
February 13, 2018 at 1:41 pm

Barnes & Noble confirmed Tuesday that a new labor model in its stores will result in job cuts. The move will help the bookstore chain save roughly $40 million annually. The brunt of the job cuts will occur at the retailer's stores, with lead cashiers, digital leads and other experienced workers being let go. The news came…