Today on Total Retail

How Retailers Can Get ‘Experiential’ With New Technologies
March 20, 2018 at 1:00 pm

The retail industry is in the throes of a major transformation as the traditional retail model gives way to new modes of “experiential retail.” A key element of experiential retail is the innovative use of technology to provide richer shopping experiences that are more informative, frictionless, immersive and satisfying. To create richer experiences both online…

Video: The New King of Influencer Marketing
March 20, 2018 at 2:22 pm

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

Choice the Driver of Macy's Transformation Strategy
March 19, 2018 at 5:28 pm

In a keynote presentation yesterday at the Shoptalk conference in Las Vegas, Jeff Gennette, CEO of Macy's, detailed the department store chain's transformation strategy as it looks to rebound from a couple of rough years. At the center of Macy's transformation: giving consumers choice. Gennette opened his presentation by rattling off some impressive stats regarding…

Previewing the Top 100 Omnichannel Retailers Report
March 16, 2018 at 1:03 pm

In episode 135 of Total Retail Talks, Total Retail's Caitlin Sullivan and Joe Keenan discuss the key findings from our latest research report, Top 100 Omnichannel Retailers, an analysis and ranking of the omnichannel shopping experiences offered by 100 publicly traded retailers.

Claire's Files for Bankruptcy
March 19, 2018 at 1:43 pm

As forecast, girl's accessories retailer Claire’s Stores announced today that it has filed for Chapter 11 bankruptcy protection in U.S. bankruptcy court in Delaware. Claire’s, which is owned by private equity firm Apollo Global Management LLC , said it plans to emerge from Chapter 11 in September with more than $150 million of liquidity and…

The Future of Retail: Why Content Matters in Marketing
March 19, 2018 at 1:35 pm

Today’s retail environment is a convergence of technology and experience, driven by consumer demand to know more, see more and actively participate with brands before buying. Consider these examples: Want to know how to put up a tent in the snow or build the perfect campfire? With online video, you can take DIY to a…

Should Retailers Ride the Cryptocurrency Roller Coaster?
March 19, 2018 at 11:05 am

Cryptocurrency may be the future of money, but it’s a tough sell in the retail world right now, and for good reason. The most familiar cryptocurrency unit, bitcoin, has been on a roller-coaster ride for the past few months, rising to a peak value near $20,000 in December 2017 before crashing below $6,000 in early…

How Politics and Hashtags Changed the Face of Retail
March 16, 2018 at 9:40 am

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

How Consumer Behaviors Are Disrupting Retail as Usual
March 16, 2018 at 12:59 pm

In a presentation yesterday at the NEMOA Spring Conference in Boston, Anastasia Kudrez, lead educator at Google, discussed how data and search have transformed the retail and e-commerce industry, as well as how marketers can best reach new audiences in 2018. It's All About Search  "Consumers and searchers are more curious, more demanding and more…

Tax Reform Boosts Sears to Profit, But Sales Continue to Plummet
March 16, 2018 at 12:44 pm

Sears Holdings Co. jumped 17 percent in late trading after the U.S. tax overhaul helped the ailing retailer post a rare quarterly profit. Net income amounted to $182 million in the fourth quarter, compared with a $607 million loss a year earlier, Sears said on Wednesday. The company got a roughly $470 million boost from the…