Today on Total Retail

Lowe’s Lays Off More Than 500 Employees
February 23, 2017 at 12:27 pm

Lowe's is cutting back on staff. The home improvement retailer has laid off more than 500 full-time corporate employees companywide in its latest efforts to streamline operatios. The Charlotte Observer reports the layoffs includes 430 workers at Lowe's headquarters in Mooresville, N.C., as well as 70 support staffers in Wilkesboro, N.C. and 25 corporate support…

Trump's Policy Reform Means Big Changes for Small Retailers
February 23, 2017 at 12:09 pm

President Donald Trump's plan to repeal the Wall Street Reform and Consumer Protection Act of 2010, otherwise known as Dodd-Frank, is just about complete. While language in the Act has imposed a few regulations on bigger businesses that seem unnecessary, there was one key component that was created to help protect small to midsize retailers…

Poshmark Suffers a Data Breach
February 23, 2017 at 11:25 am

Another retailer has fallen victim to hackers. Online fashion marketplace Poshmark said hackers targeted its system and used stolen usernames and passwords to drain funds from some of its user accounts within the last few days. MarketWatch reports the California-based company said several hundred active accounts were compromised. Poshmark plans to reimburse anyone who was affected.…

Lucky Shoes Safeguards its Business With AlienVault
February 23, 2017 at 9:43 am

Lucky Shoes is a retailer with a long history. The company has been in business for almost 100 years, and started with one store. Lucky Shoes now operates four stores in its native Ohio, as well as selling its products at eight New Balance stores and two Stride Rite stores. As Lucky Shoes grew, so…

Advancing Digital Commerce by Empowering Internal Teams
February 23, 2017 at 8:50 am

As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…

Macy's a Victim of the Country's Trump Divide
February 22, 2017 at 10:41 am

In a polarized country with consumers divided over President Donald Trump, Macy’s may have to give up its nonpartisan identity to survive. Ad Age reports that Macy’s has long been the “quintessential midpriced department store,” appealing to both red and blue state shoppers. Macy’s removed Donald Trump-branded merchandise in 2015 after the then-nominee made comments…

The Economics of Mailing a Catalog vs. Postcard
February 22, 2017 at 11:14 am

To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…

How Gender Impacts Salary
February 22, 2017 at 12:05 pm

Our coverage of Total Retail’s first annual Salary Benchmark Report continues this week as we take a look at how gender affects salary within the retail industry. The Salary Benchmark Report was produced based upon the responses to an online survey that was sent to Total Retail’s audience over a two-week period last summer. Survey questions asked respondents about their salaries,…

Sycamore Partners Wins Bankruptcy Auction for The Limited
February 22, 2017 at 10:06 am

Sycamore Partners has won the auction for the e-commerce business and intellectual property of bankrupt retailer The Limited with a bid of $26.8 million. Sources close to the situation said Sycamore Partners outbid clothing firm Sunrise Brands LLC. The sale isn’t final yet — it must be approved by a U.S. bankruptcy court judge first.…