Web Design

Becker's School Supplies Preps for Back-to-School With Website Redesign
September 7, 2017 at 9:09 am

It's early September and kids in the U.S. are making their way back to school. For retailers, this time of the year requires months of planning for marketing campaigns, advertisements, discounts, order fulfillment, increased web traffic and much more. With every retailer and brand bringing their "A" game to win over consumers, how does one…

3 Lessons an E-Commerce Company Learned From a Website Crash
August 15, 2017 at 9:37 am

At Micro Kickboard, the distributor of scooters, kickboards and other products used for urban mobility and recreation, we experienced a major website crash during a crucial sale event last year. This issue stirred change throughout the organization and prompted website updates that have had lasting results on customer experience and sales. One of Micro Kickboard’s…

State of Online Retail CX and How Businesses Can Thrive During Retail Crisis
July 5, 2017 at 9:16 am

Mobile commerce continues to grow as consumers abandon traditional brick-and-mortar stores in favor of online shopping. The current retail crisis has created a real demand for speed, convenience and optimization in e-commerce, and in response, retailers are increasingly leveraging technology capabilities creating new ways to engage with consumers and boost satisfaction levels. A new study…

The New Power Duo: Content and Commerce
April 7, 2017 at 12:12 pm

Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If you’re struggling with strategically…

Third-Party Services: The Ultimate E-Commerce Friend or Foe?
March 28, 2017 at 9:24 am

External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with…

User Experience is Impacting Search Rankings for Online Retailers
March 27, 2017 at 9:14 am

Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they're use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It's also important for retailers, and especially online pure-plays, to know the latest trends…

4 E-Commerce Design Trends for Increased Conversions
February 15, 2017 at 10:28 am

It’s tough to keep up with web design best practices these days. It seems like the trends change every year, sometimes reversing and doubling back on themselves. Often the best practices simply depend on who you ask. Some might say, for example, that hamburger menus are a good way to provide navigation options on a…