Virtual Reality

3 Takeaways From Shop.org
October 3, 2017 at 10:59 am

After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete…

Virtual Reality IRL at Shop.org
September 28, 2017 at 3:06 pm

The future is now. This thought went through my head several times this week at Shop.org in Los Angeles, especially when I was sampling some of the virtual reality (VR) immersive experiences that were on display on the trade show floor. The VR experiences I've demoed in the past have been proof of concepts designed…

Digital Technologies and Implications for Retailers
November 8, 2016 at 12:47 pm

Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…

Best Buy Demos Virtual Reality
November 8, 2016 at 10:11 am

If you're not a gamer, you probably haven't experienced some of the new virtual reality platforms like Oculus and PlayStation Virtual Reality (VR). It's a big challenge for brands and retailers alike, as they try to find ways to allow consumers to try out the headsets before the holiday shopping season. Andrea Schubert, communications manager…