User Experience
Todayโs e-commerce customers are overwhelmed. Across every part of the shopping journey, retailers are fighting for shoppersโ attention, trying not only to sell them products, but also to convince them to take actions that will drive additional revenue. Whether theyโre asking customers to sign up for a credit card, download an app, enroll in aโฆ
Itโs a fact of life: When youโre selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around โ Google and Microsoft โ have integrated coupons,โฆ
In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers willโฆ
One of the most important experiences in someoneโs lifetime is the moment they have a baby. From that magical (or stressful) moment on, the decisions that new parents face are relentless. In the first year, our research shows that a new parent is faced with 1,750 new decisions. Some of the hardest is which brandsโฆ
Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. Thatโs the takeaway from a recent survey we conducted at FullStory, which found thatโฆ
E-commerce experiences on mobile, desktops and browsers are becoming more innovative and engaging by the day. Retailers have transitioned from delivering simple pages with a few static images to brand pages with 360-degree spinning videos that highlight product nuances. Businesses are also testing virtual try-on tools, personalizing content, presenting shoppable videos for live streams, etc.,โฆ
Modern engineering and product teams face mounting pressure to deliver high-quality software quickly. However, itโs not enough just to make software that works โ it also needs to work for your customers. That's where testing comes into play. And the best strategies? Theyโre built with consideration, flexibility, tuning and integration with modern DevOps architectures. Before jumpingโฆ
Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? Weโฆ
As the global economy faces uncertainty, retailers need to find a way to attract new customers, retain employees, and lower costs โ a challenging recipe for many business leaders. Luckily, artificial intelligence tools have emerged as a powerful solution to help retailers stay ahead of the curve. From writing product recommendations, short-form copy and generatingโฆ
On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called โThe Future ofโฆ