User Experience
February 6, 2020 at 11:12 am
If you've ever collected points or miles with a loyalty program, ran from imaginary zombies within an app, or completed your LinkedIn profile just to reach that all-star 100 percent, you've experienced gamification. Gamification today is a major tool in making the user experience more valuable and engaging. While you may not notice it, gamification…
January 28, 2020 at 11:47 am
As we move further into 2020, retail executives continue to respond to the ever-growing expectation for differentiated customer experiences and margin growth. North Highland’s annual Beacon survey of industry executives indicates that two themes will be top of mind for 2020: Customer Experience (CX): 93 percent of retail leader cite this as a 2020 strategic…
January 14, 2020 at 11:33 am
In March, we examined the impact of “rogue” mobile browsers that look like Chrome (but aren’t) on retailers’ digital performance, their user experiences, and their bottom lines. Now, new data looks at the performance of three Chromium-based browsers — Google Chrome, Samsung Internet, and the Miui Browser by Xiaomi — and how they stack up…
January 7, 2020 at 12:09 pm
You’ve heard it again and again: the customer is in control of the shopping journey, and only those retailers that provide memorable and meaningful experiences will win long-term loyalty. While this is a widely accepted truth, the reality is that only a handful of brands are fulfilling this promise. We all know the biggest names…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
December 18, 2019 at 10:02 am
The retail industry today is experiencing some turbulence, to say the absolute least. Technology is advancing faster than we can say “Hey Alexa,” and consumers now have the ability to control many aspects of their lives at the touch of a button. No market is safe from this reinvention revolution. Consider that by 2040, nearly…
December 16, 2019 at 11:07 am
Over nearly three decades, online shopping has ushered in many changes to the retail landscape — one of which is that a growing number of product categories are now commoditized. Whereas previously, shoppers wishing to comparison shop had to travel physically to other stores or seek out new catalogs, now it’s easy to find multiple…
December 10, 2019 at 11:02 am
When it comes to driving digital return on investment from the holiday shopping season, there are things you can’t control, and things you can. One of the things you can’t control is the shorter season this year, which will deprive retailers of six days to capitalize on the gift-giving mood. Another thing that’s out of…
November 26, 2019 at 11:25 am
The digital transformation of the retail industry has changed consumer behavior drastically. Online shoppers expect an instantly gratifying and seamless experience. Anything that prevents them from completing a purchase will effectively leave them empty-handed with a bitter taste in their mouth — not only hurting loyalty, but also a retailer’s revenue. The test of a…
November 15, 2019 at 12:29 pm
The release of the Apple Card this summer was big news, the way anything released by Apple is big news. There definitely were some intriguing details — no fees, tight integration with a mobile wallet, the beefed-up privacy and security features, and a metal card. But behind the big news was an intriguing story about the…
