Social Media Marketing

How Kate Spade Uses Content to Clearly Communicate its Brand Message
October 17, 2017 at 10:31 am

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

How​ ​Hashtags​ ​and​ ​Selfies Help​ ​Your​ ​Bottom​ ​Line
October 2, 2017 at 1:36 pm

Retail is undergoing a digital transformation. As millennials go on to dominate the consumer market (with Gen Zers at their heels), social media has staked its claim as the glue that connects consumers, brands and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies. Dubbed “Insta-Ready” retail, brick-and-mortar stores are hoping to…

Woolrich Talks Key Holiday Growth Strategies
October 2, 2017 at 1:09 pm

There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…

The New Age of Retail: Using Social to Digitize the In-Store Experience
August 25, 2017 at 10:00 am

The romance of in-store shopping hasn’t fizzled out just yet, and thanks to social media, it has new meaning. According to Forbes Insights, consumers today conduct shopping research online, but prefer to make their purchases in a physical storefront. Still, they’re not ditching their digital resources once they go inside. Data management platform SessionM found…

Retailers Ramp Up Social and Mobile Initiatives to Reach Back-to-School Shoppers
August 17, 2017 at 10:00 am

As the second-largest spending season among consumers — and, at three months, the longest — back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to the…

Survey: CMOs Spend 11% of Their Budgets on Social Media
August 9, 2017 at 2:35 pm

Chief marketing officers who responded to the most recent CMO Survey said their companies currently spend 11 percent of their marketing budgets on social media, and this spend is expected to grow to 19 percent over the next five years. Figuring out how to convert these investments into quantifiable returns, however, is more challenging, according to…

Amazon Launches Spark, a Shoppable Photo Feed
July 20, 2017 at 11:25 am

Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…

The Cross-Generational Marketing Imperative for Retailers
July 18, 2017 at 8:34 am

Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…

The Go-To Guide to Engaging Millennial & Gen Z Audiences
June 27, 2017 at 12:58 pm

When it comes to communicating Kate Spade’s brand’s voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. “Clarity of brand voice still wins; we believe this very strongly at […]

'The Great Returns Race' Benchmark Q1 2017
June 16, 2017 at 3:46 pm

When it comes to communicating Kate Spade’s brand’s voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. “Clarity of brand voice still wins; we believe this very strongly at […]