Social Media Marketing

5 Tips to Optimize Your Influencer Marketing Strategy
February 11, 2018 at 6:33 pm

People look for role models to follow. For this reason, popular students in colleges and universities often act as unintentional advertisers. E-commerce marketers picked up the idea and turned the phenomenon into an effective ad technique — influencer marketing. Rated as the fastest-growing online customer acquisition channel, influencer marketing has beaten such e-commerce marketing strategies as organic…

eBay Partners With Mashable to Launch ‘Shoppable’ Images
February 5, 2018 at 12:50 pm

eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…

Gen Z and the Transformation of Online Shopping
January 29, 2018 at 9:12 am

The spark of change has begun in the world of online shopping, and Generation Z is at the forefront of the metamorphosis. But who is Generation Z? Gen Z describes a group that's far from underwhelming. Individuals in this category include teens and those in their early 20s, born after the millennial age. Millennials, or…

CVS Bans Photo Manipulation for Store Beauty Brands
January 16, 2018 at 10:18 am

CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,…

3 Ways to Build Millennial Brand Advocates
December 21, 2017 at 3:20 pm

It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough to make marketers think that brand loyalty among millennials is dead. However, the opposite is…

Social Shopping and the Holidays: What Retailers Need to Know
December 4, 2017 at 12:18 pm

Recent research shows that millennials and Gen Zers are turning more and more to "social shopping" over traditional retail experiences. As a result, brick-and-mortar retailers are in a frenzy as they're being forced to rethink their marketing strategies going into the biggest shopping season of the year. When we refer to “social shopping,” we’re talking…

Amazon Launches Promotional Product Review Video Program
December 1, 2017 at 10:43 am

While currently almost all of Amazon.com product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…

Retailers Must Be Social This Holiday Season
November 30, 2017 at 11:36 am

During the make-or-break holiday season, marketers will pull out all the stops trying to reach their target customers, whether it's through traditional advertising (print, TV, radio, outdoor) or via postings on social media. And the most effective content for engagement across Facebook, Twitter and Instagram is video content, according to our findings. Shareablee found that…

How Retailers Can Beat Amazon in the Race for Holiday Sales
November 29, 2017 at 11:28 am

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Holidays the Smartly Way - A Retail Advertisers' Guide
November 29, 2017 at 9:53 am

People look for role models to follow. For this reason, popular students in colleges and universities often act as unintentional advertisers. E-commerce marketers picked up the idea and turned the phenomenon into an effective ad technique — influencer marketing. Rated as the fastest-growing online customer acquisition channel, influencer marketing has beaten such e-commerce marketing strategies as organic […]