Personalization

What Consumers Want: A Data-Driven Guide for Small Retailers
April 20, 2018 at 9:58 am

Whether directly or indirectly, Amazon.com has set the new standard for shopping, marrying convenience and personalization to deliver a custom-tailored experience for each user. Last month, Vantiv, now Worldpay conducted a survey to understand what consumers most prefer when shopping online, and it revealed some intriguing insights, including how consumers prefer to shop, when they would choose a small retailer or large retailer, and which generations are most susceptible to online advertising.

2018 E-Commerce Trends: Fact vs. Fiction
April 19, 2018 at 11:47 am

When it comes to e-commerce, growth is a trend you can’t ignore. Globally, the e-commerce industry is projected to reach $4.5 trillion by 2021, and in the U.S., online sales are increasing by about 15 percent every year. But when looking at more specific e-commerce trends, it can be difficult to discern fact from fiction.…

Godiva Sweetens the Customer Experience With Technology
April 16, 2018 at 10:49 am

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.

Mobile Personalization: The Secret Sauce of Customer Engagement
April 10, 2018 at 10:36 am

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

AI Helping BuildDirect Optimize Merchandising, Pricing
March 23, 2018 at 9:37 am

In an interview this week at Shoptalk in Las Vegas, Dan Park, CEO of BuildDirect, discusses how the home improvement online marketplace is using artificial intelligence (AI) to optimize merchandising its site, particularly pricing.

3 Things We Already Know About the 2018 Holiday Shopping Season
March 22, 2018 at 11:27 am

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

Personalization Driving Growth for NYDJ
March 21, 2018 at 1:02 pm

In an interview with Total Retail Executive Editor Joe Keenan this week at Shoptalk in Las Vegas, Lisa Collier, president and CEO of NYDJ, a denim brand for women, discussed how moving to a single data platform has helped the retailer to better deliver personalized customer journeys, resulting in increased engagement and sales.

Connecting With Mobile Consumers Requires a Personalized Touch
March 16, 2018 at 10:49 am

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

A Lesson in Personalization From Beauty By Design
March 15, 2018 at 1:09 pm

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…

Mobile Apps Help City Furniture Personalize the In-Store Shopping Experience
March 8, 2018 at 4:59 pm

In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and…