Personalization

2017 Holiday Season Predictions for Retailers
November 15, 2017 at 9:49 am

The holiday shopping season typically generates around 20 percent of the average retailer’s annual revenue, but 2017 is difficult to forecast. Consumer confidence has increased, but continued economic and political instability could dampen shopper enthusiasm. In spite of potential instability, there are holiday shopping trends to expect as we move from Black Friday to year…

How the Internet of Things is Impacting Retail and the Shopping Experience
November 13, 2017 at 9:37 am

The retail industry is experiencing the effects from the use of the Internet of Things (IoT) and its connected devices. According to the information services firm IHS Markit, there will be more than 20 billion internet-connected devices by the end of 2017, and this number is expected to grow to more than 30 billion in…

Getting Mobile: The New Omnichannel Retail Experience
November 7, 2017 at 10:25 am

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

5 Ways to Revamp Seasonal Marketing Efforts for Year-Round Profits
October 23, 2017 at 3:00 pm

Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…

TechStyle Co-CEO Talks Personalization, Subscription Commerce
October 23, 2017 at 10:59 am

In episode 115 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Adam Goldenberg, co-CEO of TechStyle Group, parent company of retail brands Fabletics, JustFab, and ShoeDazzle, discusses personalization, subscription fashion and the future of TechStyle Group.

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

Data Platform Helps Asics Increase Conversions, Decrease Returns
October 16, 2017 at 10:28 am

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customers’ shopping experiences. The result for Asics has been increased revenues…

5 E-Commerce Trends to Push You Ahead of the Pack
October 13, 2017 at 10:23 am

Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding of…

Connected Devices: The New Route to Personalization
October 12, 2017 at 12:20 pm

The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…