Personalization

Retailers Must Rethink Their Data and Analytics Strategies in 2018
January 10, 2018 at 11:39 am

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Tailored Communications in 2018: Tips for Email Marketing
January 4, 2018 at 8:20 am

Even after all these years, email still dominates as the channel marketers turn to for the highest return on investment. On average, email contributes over 20 percent of revenue for businesses, according to a recent study from The Relevancy Group. However, with so many companies planning to increase their spend on email marketing, their comes…

Retailers Must Get Delivery Right, or Risk Losing Customers
January 3, 2018 at 1:19 pm

Today’s sophisticated cyber shoppers continue to transform the retail landscape. Demanding innovation and excellence in every channel, they expect to take control of their online retail experience — and that includes where, when and how delivery happens. In fact, according to MetaPack's 2017 State of eCommerce Delivery Consumer Research Report, which collates the views of…

Wal-Mart Developing Personal Shopping Services, Cashier-Free Stores
December 21, 2017 at 2:46 pm

Wal-Mart's Code Eight, the first portfolio company in its newly launched incubator, Store No. 8, has started testing personal shopping services for moms in New York City, Recode reports. The  service is targeted to “busy NYC moms ” who are "high net worth urban consumers" and will enable them to get product recommendations and make purchases simply through text messaging. The…

Monetate’s 2nd Annual Personalization Development Study
December 4, 2017 at 9:47 am

Last year, Monetate studied the personalization practices of leading brands, most of which were at the point of starting to seriously ramp up their personalization journey. Almost a year later, the company is finding that businesses have made significant progress in their search for personalization effectiveness, but there's still a great deal of room for growth. In October 2017, Monetate partnered with research experts WBR Insights to learn how far brands have come, and what they've yet to achieve when it comes to turning personalization goals into measurable business impact. The findings are outlined in this report, which describes the lessons learned from studying the practices of more than 500 North American and United Kingdom-based senior marketers.

There Can Be No Denying: Chatbots Are Now Marketers
December 4, 2017 at 9:44 am

With the rise of “conversational experiences,” just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each one of us will soon be…

How AI is Changing the Way Brand Marketers Reach New Customers
December 4, 2017 at 9:16 am

Artificial Intelligence (AI) is the mother of all marketing buzzwords these days. Defined as the theory and development of computer systems to be able to perform tasks that normally require human intelligence, the broader applications of AI are much bigger than using a machine to order your food vs. having a waitress come to your…

4 Tips for Holiday Season Success in 2017 and Beyond
November 28, 2017 at 11:31 am

In a mad dash to beat sales goals from the year prior, retailers across the globe are revving the engines of their holiday strategies. According to research conducted by Monetate, 67 percent of companies that don’t hit their multiyear Black Friday average will fail to hit their multiyear rest of the holiday season average. Additionally,…