Online Marketing
As a personal crusade to get retailers to actually use digital channels in valuable ways, I've taken on the National Retail Federationโs Top 100 retailers list, and Iโve been evaluating the activities of these retailers in digital spaces: Facebook, Twitter, Pinterest, other social properties if itโs appropriate, and then, of course, how well these activitiesโฆ
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
Off-site sellers who enjoyed a steady stream of traffic from Amazon Product Ads will bid farewell to that at the end of October. Amazon.com disclosed over the summer that the service would end on Halloween. Likewise, what appeared to be a possible replacement, or even a competitor with Google AdWords, will also cease operation as Amazonโฆ
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
The back-to-school (BTS) season kicked off for retailers as early as springtime, as brands developed fresh strategies and high-engagement campaigns to capture new customers for the second most important retail season of the year. While full-scale campaigns have long been executed, itโs not too late for retailers to kick it into high gear during theโฆ
Merchants who advertise products on Amazon.com got some confusing news on Tuesday. Amazon is discontinuing its Product Ads program, and it's replacing it with a new Text Ads program. But no one seems able to find information about the Text Ads. EcommerceBytes could find nothing about it on Amazon's website, and the company didn't respondโฆ
Consumers today have more power than ever before. Every minute of every day they engage with numerous brands across multiple channels, demanding highly relevant experiences along their journey. Sounds like marketers need some powerful new capabilities to make this possible. Maybe, but consumers are becoming more and more willing to guide retailers along the pathโฆ
Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But forโฆ
When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do โmillennial technophilesโ get the same experience as โadventurous empty nestersโ or โfashion-forward momsโ? Retailers are increasingly answering โnoโ to these questions โ and driving deeper customer engagement and more leads as a result. Byโฆ