Mobile Marketing

Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.

Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…

In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

Multimedia messaging service is a valuable channel for retailers to get consumers in the store. Follow these tips to boost engagement!

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

The long awaited time of the year is finally here, and with giants like Amazon.com taking a stronghold on the market retailers will need to put their best foot forward to rise above this holiday shopping season. This year, Americans spent around $3 billion online between Prime Day and Labor Day, and Black Friday is…

Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.

Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.

Target shoppers will be able to avoid long checkout lines this holiday season thanks to a new mobile checkout service. The retailer's store associates will be equipped with mobile devices that can complete shoppers’ checkout processes from anywhere in its stores. The new service, which Target is calling "Skip-the-Line," was launched this week at all company…