Mobile Marketing

Mobile Personalization: The Secret Sauce of Customer Engagement
April 10, 2018 at 10:36 am

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

Mobile Data: The Holy Grail for Brick-and-Mortar
March 27, 2018 at 12:01 pm

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Starbucks Tests New Wi-Fi Sign-Up Process at U.S. Stores
March 26, 2018 at 3:17 pm

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

Understanding RCS and Why it Matters to Marketers
March 12, 2018 at 9:39 am

Text messaging is a staple in communication that allows marketers to connect to virtually every consumer’s phone. This method of marketing boasts a 98 percent open rate and drives real-time conversational engagement. However, SMS also comes with its limitations, including a constrained message size, lack of branding, limited media support, and a text-only interface. How…

2018 eTail West: Cloudy With a Chance of Mobile
March 9, 2018 at 11:21 am

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…

Tips for Optimizing Mobile Advertising This Holiday Season
December 20, 2017 at 11:07 am

Black Friday has been known as the beginning of the holiday shopping season in the U.S. for more than 65 years. In 2005, the first Cyber Monday took place, and in 2017 we’ll see more shopping on smartphones and tablets than desktop during the holiday season for the first time, according to a study from…

Why Marketers Need to Rethink Their Brand’s Mobile Presence
November 20, 2017 at 12:14 pm

In a world where technology is becoming more mobile by the nanosecond, it should come as no surprise that the majority of search traffic now runs through mobile devices. In fact, research from BrightEdge shows that 57 percent of search traffic is now mobile. According to eMarketer, over eight in 10 internet users will use…

State of Mobile Product Discovery
October 30, 2017 at 10:19 am

There’s a good chance you’re reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have […]

Retailers Using Mobile to Make BFFs
October 16, 2017 at 3:00 pm

Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.

Mobile Chat: What CEOs Need to Know About This Growing Trend
October 4, 2017 at 2:51 pm

Mobile chat apps have completely taken over the app ecosystem. WhatsApp reports that it delivers 55 billion messages every day. The top five apps in the world in terms of frequency of use are all messaging apps. We’re more addicted to messaging than to Facebook or Instagram. How did we get here, and what does this…