Mobile Design
June 23, 2017 at 10:19 am
Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…
June 5, 2017 at 9:35 am
Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What […]
May 11, 2017 at 9:10 am
This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school). Google stated that in 2015, more searches happened on mobile devices than on desktop,…
April 18, 2017 at 9:15 am
Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it's dominating the subscriber experience.…
April 3, 2017 at 11:56 am
In episode 86 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Zak, co-founder of ThirdLove, a personalization app for bras, at a recent Total Retail Talks Live event in San Francisco. Listen in as Heidi discusses why personalization has been critical to the success of ThirdLove.
February 15, 2017 at 10:28 am
It’s tough to keep up with web design best practices these days. It seems like the trends change every year, sometimes reversing and doubling back on themselves. Often the best practices simply depend on who you ask. Some might say, for example, that hamburger menus are a good way to provide navigation options on a…
January 19, 2017 at 9:29 am
Mobile is playing an increasingly important role in retail. A recent survey of 800 U.S. mobile consumers revealed that mobile devices influence both online and in-store shopping behavior. By understanding these trends, marketers can plan accordingly and devise strategies for maximizing mobile. Here's what retailers need to know: 1. Shopping starts early. Black Friday is no…
January 5, 2017 at 10:27 am
In episode 68 of Total Retail Talks, Bart Robinson, vice president of product management for Shindigz, a party supplies retailer, discusses how a relaunched and redesigned mobile site has helped the brand improve the shopping experience for its customers, ultimately resulting in more conversions. In addition, Robinson offers his thoughts on what retailers should be…
December 15, 2016 at 10:19 am
We’ve all seen the Black Friday/Cyber Monday stats — shoppers spent $1.9 billion online on Thanksgiving Day and another $3.3 billion on Black Friday, according to Adobe Data. Black Friday 2016 was also the first time in history that mobile sales topped $1 billion. eBags, an online retailer of handbags, luggage, backpacks, laptop bags and…
October 24, 2016 at 11:32 am
JanSport implemented a new mobile-first mind-set for its site redesign, and it's helped the brand nearly double sales via the platform. Carolina Gomes, director of e-commerce at JanSport, joined us on episode 58 of Total Retail Talks to discuss the company's recent web redesign, how thinking mobile first has affected its sales, and what's in…
