Mobile Design

Retailers Using Mobile to Make BFFs
October 16, 2017 at 3:00 pm

Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.

Best Buy, Home Depot, Target Top Mobile CX Index
August 7, 2017 at 10:09 am

As consumers spend more time shopping on smartphones, their expectations for mobile experiences have soared. With mobile interactions influencing $1.05 trillion in offline sales in 2016, the successful retailers of 2017 will be those that offer consumers mobile sites with a frictionless path to purchase that also integrates into omnichannel shopping experiences. Which omnichannel retailers…

How to Get Your Mobile Site Ready for Holiday Shopping
June 26, 2017 at 3:00 pm

Mobile traffic surpassed desktop in 2015, and now mobile commerce revenue is poised to overtake desktop. The 2017 holiday season could be big for online retailers … if their mobile commerce site is up to scratch. If not, don’t fret — you still have time to adjust. A recent comScore report found that 65 percent…

Is Retail Ignoring its Customers?
June 23, 2017 at 10:19 am

Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…

Mother’s Day Goes Mobile
May 11, 2017 at 9:10 am

This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school). Google stated that in 2015, more searches happened on mobile devices than on desktop,…

3 Tips for Reaching the Mobile Consumer
April 18, 2017 at 9:15 am

Email opens on mobile devices have grown 133 percent over the past five years. In 2011, just 23 percent of consumers used their mobile devices to access their inboxes. At the end of 2016, over 53 percent regularly read email on their mobile devices. Mobile is no longer a consideration; it's dominating the subscriber experience.…

ThirdLove Uses Personalization to Drive Success
April 3, 2017 at 11:56 am

In episode 86 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Zak, co-founder of ThirdLove, a personalization app for bras, at a recent Total Retail Talks Live event in San Francisco. Listen in as Heidi discusses why personalization has been critical to the success of ThirdLove.