Merchandising

A growing number of cross-channel retailers are turning to pop-up stores to launch products and concepts, generate buzz, build brand awareness, and dip their toes in the water of new locations. But something that might begin with a lightbulb-over-the-head scenario takes a lot more to put into action than the simple act of turning on a light switch, displaying an open sign and unlocking a door.

From Prince William champagne to Kiss Me Kate beer, from refrigerators to PEZ dispensers, from comic books to condoms, enterprising marketers are plastering the young couple's image and name on every conceivable type of merchandise.

Royalists are set to splurge 1.7 billion pounds in an unexpected wave of wedding fever. Experts said consumers will shell out an average of 59.21 pounds on mementos and 115.89 pounds each on food and booze — more than had been predicted. The big spenders are under-25s with a third planning to celebrate on April 29.

With pressure increasing on folks not to smoke, Zippo Manufacturing is hoping to capitalize on its brand by offering a wider variety of products — from watches to leisure clothing to cologne — through kiosks and Zippo-brand specialty stores designed to showcase the durable image reinforced by each distinctive lid "click" of its brass-encased, lifetime-guaranteed lighters.

Kmart will debut LYS — Love Your Style, Love Your Size — this month, a new and exclusive plus-size apparel line. The collection features trend-forward separates designed to flatter plus-size women of all shapes and sizes. 

NASCAR is locking in its biggest ever retail promotion with the world's biggest retailer, with CNBC's Darren Rovell, and Brian Sozzi, Wall Street Strategies.

Perhaps you read earlier this month that Procter & Gamble sold most of its Zest soap business to a private equity company. After 60 years it was determined that this product line was no longer a strategic fit. Despite its various product extensions over the years (Aqua, Ocean Breeze, Marathon) and its combination tactics (Hair + Body), and the unique addition of ingredients (Hint of Honey), Zest no longer met Proctor & Gamble’s “secret sauce” criteria. No doubt this was a tough decision. I applaud the company for deciding to ultimately support their long-term brand purpose.

Bernadette Clark used to visit Wal-Mart twice a week. Now it's twice a month. She got fed up last year when Wal-Mart stopped stocking some of her favorite brands and she couldn't count on low prices.

Procter & Gamble and Target have paired up to offer customers savings on a number of products designed to help them keep those fitness resolutions. From Feb. 6 through March 16, Target guests can find in-store coupons on specially marked Tide Plus Febreze Freshness Sport, Febreze Extreme SPORT Odor Eliminator and C9 by Champion, Target's exclusive active wear line.

Product is King again. After using discounts and promotions to deliver the best holiday sales performance in six years, U.S. retailers will need unique merchandise to keep the momentum going.