Marketing

Patagonia announced yesterday it will donate 100 percent of its Black Friday sales — estimated to be well over $2 million — to grassroots environmental groups. The donations will come from sales at both its 80 global stores and Patagonia.com on Black Friday. The move isn't entirely out of character for the brand. Patagonia already donates 1…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

West Elm announced this week that it will be opening a boutique hotel in Portland, Maine, the retailer's sixth such property scheduled to open in the next two-and-a-half years. Other hotels are scheduled for Detroit; Minneapolis; Savannah, Ga.; Oakland, Calif.; and Indianapolis. The hotels will essentially serve as massive showrooms for the furniture and home…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…

Yes, you read that headline right. Luxury retailer Neiman Marcus is selling collard greens for $66, plus shipping. While known for the opulent gifts in its holiday gift guide, including the likes of his and her Island Cars for $65,000, and trips to Europe for $700,000 for you and eight of your closest friends, this particular…

As millennials (those aged 17-34) get older, their spending power will increase. It’s projected that this generation will collectively spend more than $200 billion in 2017, and $10 trillion in their lifetimes. Because of this, it’s increasingly important for brands to engage with and understand millennials. And good news: millennial habits make it a bit easier…

Amazon.com officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…

Holiday shopping in 2016 will be bigger than ever, but will it be better? There are a series of emerging retail trends that are destined to become mainstream this season thanks to increasing competition, promotional addiction of retailers and shoppers alike, and unsustainable direct price competition.

Election Day is putting holiday shopping in a holding pattern as consumers wait to see whether Hillary Clinton or Donald Trump will become the next president. A National Retail Federation survey found that 43 percent of respondents said the uncertainty was prompting them to be more cautious with their spending. However, according to the same…