Marketing

Office Depot Names Jerri DeVard as EVP, Chief Marketing Officer
September 20, 2017 at 12:22 pm

Office Depot Inc. has named Jerri DeVard as executive vice president and chief marketing officer. DeVard will lead the strategy for furthering Office Depot’s brand positioning and oversee the integration of all marketing and communications initiatives. She will be responsible for driving the growth and implementation of strategic marketing activities that build brand equity and…

Emojis: A New Tool to Help Marketers Win the Inbox
September 19, 2017 at 11:20 am

At last count, there are 2,666 emojis, and billions of them are sent every day — including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, tweets, photo captions, status updates, and even a series of operas and ballets at London’s Royal Opera House. The meteoric rise of emojis has been…

Back-to-School Shopping Trends to Be Aware Of
September 18, 2017 at 9:09 am

Back-to-school shopping is one of the retail industry’s busiest seasons of the year. Now that summer is officially wrapping up, students and their parents spent the last few weeks scooping up everything necessary to make it through another school year. At ChargeItSpot, we recently released our “2017 Back-to-School Sales Report,” which examined the shopping behavior…

Shopper Marketing: Delivering the Promise for Retailers, Brands and Shoppers
September 18, 2017 at 8:41 am

I have expectations of my favorite brands: I expect Nordstrom to have an anniversary sale each year, upon which I’ll build my fall wardrobe; I expect Target to have two or three surprise-and-delight items that will increase my basket size by about $100; and I expect Starbucks to prepare my grande soy green tea latte…

Ace Your Back-to-School Email Marketing
September 14, 2017 at 9:26 am

The 2017 back-to-school (BTS) season is winding down, but that doesn't mean it's too late to brush up on your email marketing ABCs. Although students are back in classrooms, the BTS shopping season won't end for another few weeks. Before BTS transitions into the holiday season, check out the below infographic by Campaigner and Lesson…

3 Things Retailers Should Learn From Back-to-School 2017
September 14, 2017 at 9:14 am

Email is still the marketing king, regardless of how many sexy new channels come along to challenge the throne. In fact, our own research shows that 47 percent of marketers report that email generates the highest return on investment for their organization. So if email is the workhorse of marketing, retailers must be smarter about…

Kmart Ditches ‘Plus-Sized’ Labels for ‘Fabulously Sized’
September 12, 2017 at 11:23 am

Kmart’s new apparel ad campaign is all about celebrating — not marginalizing — “plus sized” women, while putting that full-figure label to rest for good. Kmart’s new "I Can” ad push fetes women of all shapes and sizes and marks the expansion of its signature brands (e.g., Joe Boxer, Basic Editions, Jaclyn Smith) to larger sizes…

Marketing During a National Crisis Like Hurricane Irma: The Good and the Bad
September 12, 2017 at 9:25 am

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…

Spotix Uses Data Partnership to Fuel Customer Acquisition
September 11, 2017 at 1:09 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.