How Grocery Retailers Can Work Towards GDPR Compliance
March 21, 2018 at 1:43 pm

The General Data Protection Regulation (GDPR) is an important topic of conversation for U.S. companies as they prepare to comply with the new international regulations. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for food retailers to strategize and implement their compliance initiatives. With only three months left…

How 3 Leading Retailers Are Adapting to Changing Consumer Behaviors
March 20, 2018 at 7:11 pm

In a panel discussion yesterday at the Shoptalk conference in Las Vegas, a trio of retail executives discussed how their businesses are evolving to account for changing consumer behaviors, positioning their businesses for growth in the process. Billy May, CEO of Sur La Table; Carrie Ask, executive vice president and president, global retail, Levi Strauss…

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

Video: The New King of Influencer Marketing
March 20, 2018 at 2:22 pm

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

How Politics and Hashtags Changed the Face of Retail
March 16, 2018 at 9:40 am

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

Mum's the Word: The Power of the Consumer Parent
March 14, 2018 at 11:41 am

For retailers, it’s important to have a consumer-centric approach. Understanding behavior patterns and being able to categorize consumers can help businesses ensure they’re creating relevant products and marketing them effectively. Consumers that are parents are even more complex, as they fall into two subgroups: one as a parent and one as an individual consumer.

Location Still No. 1 When it Comes to Digital Marketing Spend
March 9, 2018 at 10:28 am

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

Retailers’ Content Marketing Efforts Need to Return to the Middle of the Funnel
March 5, 2018 at 8:50 am

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…