Loyalty Programs

3 Components of an Effective Loyalty Program
February 15, 2023 at 5:29 pm

In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss Total Retail's recently released research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. This report is sponsored by ebbo, an all-in-one loyalty company. Listen in as Keenan discusses why Total Retail created this report…

Leverage Gift Cards to Drive Loyalty and Exceed Customer Demands
February 13, 2023 at 8:49 am

Customer loyalty programs have been around for many years, and smart retailers are adapting them to take full advantage of today’s digital world. In addition to the traditional loyalty-driving benefits, digital loyalty programs can provide retailers with access to customer insights and enable the delivery of innovative experiences that strengthen the relationship between the brand…

Loyalty Program Essentials to Boost Member Retention and Engagement
February 9, 2023 at 6:23 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. For retailers, there’s a lot at stake around customer loyalty, as loyal customers are retailers’ most valuable customers. The report offers…

Tips for Improving the Effectiveness of Loyalty Programs
January 31, 2023 at 6:23 pm

Customer loyalty is increasingly sought by retailers and brands in today's challenged and hypercompetitive consumer landscape. However, attaining that loyalty is easier said than done. Here's some data to back that up: two-thirds of consumers are open to switching brands if a competitor offers a better experience; a third of consumers will abandon a brand…

Amazon Expands D-to-C 'Buy with Prime' to All US Merchants
January 11, 2023 at 10:59 am

"Buy with Prime," Amazon.com's direct-to-consumer (D-to-C) service that allows merchants to offer Prime benefits directly on their business's website, will be available to all U.S. merchants starting Jan. 31. Previously only offered by invitation only, the Buy with Prime service launched in April 2022 and has seen increased conversions by an average of 25 percent, according…

Want to Amplify Your Loyalty Program? Don't Overlook Sweepstakes
January 3, 2023 at 6:31 pm

While sweepstakes might bring to mind simple tactics often tacked onto holiday, Super Bowl or back-to-school marketing campaigns, they can actually help your brand boost customer loyalty in a big way. When executed correctly, sweepstakes are effective, scalable and cost-effective amplifiers that engage consumers and motivate a variety of strategic behaviors across the customer lifecycle…

Customer Engagement Lessons to Take Into 2023
December 20, 2022 at 8:35 pm

2023 is poised to bring new challenges to retailers as economic uncertainty comes to a head, and consumers focus on getting the most out of their dollar. Luckily, the past few years have provided ample opportunities for retailers to double down on engagement strategies and learn how to survive challenging times. Let’s dive into three…

Holiday Shopping Habits Unwrapped: What’s Impacting Consumer Spending?
November 15, 2022 at 12:04 pm

The holiday shopping season is upon us and retailers are keen to understand what will drive consumer spending this year. With global supply chain issues and inflation on the rise, consumers are changing their spending habits. According to the recent Q3 Gift Card Gauge from Fiserv, economic factors are already having a significant impact on…

Shoe Carnival Launches 'Customer Friendly' Universal Rewards Program
November 7, 2022 at 8:29 pm

In episode 374 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Deb Hannah, senior vice president of marketing and corporate communications at Shoe Carnival, one of the nation’s largest family footwear retailers and parent company of Shoe Station. Hannah discusses the integration of Shoe Station into the Shoe Carnival business following its recent acquisition (0:50),…