Loyalty Programs
June 3, 2019 at 1:08 pm
While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that chummy. A new survey conducted by The Harris Poll on behalf of Wilbur shows more…
May 16, 2019 at 10:21 am
The transformation of the global retail market would be unbelievable if it weren’t happening right in front of our eyes. With the increasing presence of giants like Amazon.com and the growing online footprint of established retailers like Best Buy and Walmart, the number of store closures for smaller retailers is ramping up, and the banking…
April 24, 2019 at 11:04 am
Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…
March 22, 2019 at 11:23 am
The technology already exists to bring intelligent shopping incentives into retailers’ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. It’s the next step of the retail technology evolution, and it’s refreshingly personal.
March 15, 2019 at 11:32 am
E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure to innovate, attract new consumers and retain customer loyalty. The key to unlocking the next big thing in retail is in a device we are glued to — smartphones. This…
March 1, 2019 at 10:06 am
Consumers, especially millennials, are continuing to embrace the value of gift cards at a record rate — and that’s good news for retailers. Considering that the average consumer spent $59 over the value of a gift card in 2018 — a $21 increase from 2017 — retailers have more motivation than ever to develop a…
January 24, 2019 at 2:03 pm
In an era when purchasing is increasingly being dominated by millennials and Gen Z, retailers can no longer rely on traditional rewards systems to drive customer loyalty. The age of membership points and retail-backed credit lines is over as the next wave of shoppers expect loyalty programs to be simple, automatic and valuable. According to our 2018 Consumer Loyalty…
January 21, 2019 at 4:57 pm
Brands guilty of this disconnect are missing out on opportunities to hyperpersonalize and generate revenue, alienating customers.
January 15, 2019 at 7:27 am
In last year's fourth quarter, the U.S. Postal Service proposed a 9 percent to 12 percent increase in shipping fees for all shippers (including FedEx, UPS, Amazon.com), which could impact retailers in a big way. Consumers expect free shipping, but it’s getting harder for retailers to offer. And it’s already tough enough to compete with…
January 9, 2019 at 1:11 pm
Total Retail is excited to present to you its 50 Best Retail Tips of 2018! For the past several years, the Total Retail editorial team has spent time in the fourth quarter poring over the work of our expert contributors to identify the 50 very best tips of the year, and 2018 was no exception. We…
