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Do You Still Believe These ‘Old Wives’ Tales’ About Email?
October 13, 2017 at 9:26 am

“Don’t make that face — it will freeze that way!” “Walking under a ladder brings bad luck.” “Indigestion during pregnancy means the baby will have lots of hair.” All of these statements are examples of old wives’ tales … superstition from long ago. In most cases, these ideas have been around for so long that…

Woolrich Talks Key Holiday Growth Strategies
October 2, 2017 at 1:09 pm

There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…

Glitch Has Amazon Emailing Gift Alerts for Non-Existent Babies
September 21, 2017 at 12:13 pm

This past Tuesday, Amazon sent a segment of its customers email alerts that an item on their baby registry had been purchased and was on the way. The problem was many of the email recipients weren't pregnant, much less have a baby registry. MarketWatch reports the notifications were due to a glitch on Amazon's part.…

The Inbox Doesn’t Know the World is Falling Apart
September 21, 2017 at 11:19 am

Marketing is hard enough without the uncertainty of macro disruptions. But lately, the threat of a macro disruption seems to lurk behind every corner. Natural disasters, terrorism, the possibility of nuclear war, a tweeter-in-chief who can send the stock market in one direction and the media echo chamber in another with 140 characters or less.…

Emojis: A New Tool to Help Marketers Win the Inbox
September 19, 2017 at 11:20 am

At last count, there are 2,666 emojis, and billions of them are sent every day — including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, tweets, photo captions, status updates, and even a series of operas and ballets at London’s Royal Opera House. The meteoric rise of emojis has been…

Ace Your Back-to-School Email Marketing
September 14, 2017 at 9:26 am

The 2017 back-to-school (BTS) season is winding down, but that doesn't mean it's too late to brush up on your email marketing ABCs. Although students are back in classrooms, the BTS shopping season won't end for another few weeks. Before BTS transitions into the holiday season, check out the below infographic by Campaigner and Lesson…

3 Things Retailers Should Learn From Back-to-School 2017
September 14, 2017 at 9:14 am

Email is still the marketing king, regardless of how many sexy new channels come along to challenge the throne. In fact, our own research shows that 47 percent of marketers report that email generates the highest return on investment for their organization. So if email is the workhorse of marketing, retailers must be smarter about…

Jingle Into Christmas Prep Early
August 28, 2017 at 9:59 am

The holiday season is still months away; however, it's never too early to think of dashing into consumers’ inboxes. While most are spending their summer in the pool, it's time for retailers to wrap up their tanning lotion and towels, and begin preparing their holiday campaigns for the most wonderful time of the year. To…

3 Strategies to Keep Your Email Subscribers Engaged
August 9, 2017 at 9:48 am

Despite years of speculation that consumers are too overwhelmed with the volume of marketing emails to open them, new data from Yes Lifecycle Marketing indicates that subscribers are actually interested in those emails. At the same time, the report shows that an eagerness among consumers to receive and open marketing emails is simply not enough…

6 Things You Don't Know You Already Know About Variable Print Marketing
August 7, 2017 at 1:45 pm

“Don’t make that face — it will freeze that way!” “Walking under a ladder brings bad luck.” “Indigestion during pregnancy means the baby will have lots of hair.” All of these statements are examples of old wives’ tales … superstition from long ago. In most cases, these ideas have been around for so long that […]