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How Retail Marketers Can Shine During the Holiday Shopping Haze
December 1, 2017 at 11:43 am

Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers in particular, message overload threatens to send their strategic marketing messages directly to spam. So how does one rise above the noise? And…

Email Showdown: Best Buy vs. Target
November 22, 2017 at 7:02 am

Regardless of their team size and budget, today’s marketers are expected to compete with the world's biggest retailers. Those big-name brands may dominate inboxes, but here’s the good news: not only do the majority of their tactics work for retailers of all sizes, their visibility in the market means marketers can easily learn from both…

Email is the Shining Star for Retailers This Holiday Shopping Season
November 21, 2017 at 5:59 pm

SendinBlue recently conducted an online survey with 750 U.S. millennial consumers to gain insights into shopping habits, preferences and plans for the 2017 holiday season. The results revealed key insights, including the fact that most millennials are planning to do their holiday shopping in the first half of December, rather than during Black Friday and Cyber Monday. Sixty-six percent of millennials also noted that at least half of their holiday shopping would be done online this year. As for what they want to see from marketers, 60 percent of millennials said they were most likely to engage with email content that promotes sitewide or product category sales.

The State of Personalization in Email
November 21, 2017 at 5:24 pm

To understand the habits, preferences and opinions on email personalization, Dynamic Yield surveyed 550-plus consumers in North America, Europe and Asia. The results show a clear desire for more tailored, highly curated and relevant email messaging. And as practitioners budget their spend on email marketing this year, the opportunity to improve the current state of the channel is too large to ignore.

3 Quick Deliverability Tips Ahead of the Holiday Rush
November 10, 2017 at 9:01 am

Holiday spending online is projected to grow more than 15 percent during the 2017 holiday season, and 2 percent for brick-and-mortar stores, according to eMarketer. That’s $916 billion in holiday spending opportunity for retailers over the next couple of months. For many, the holiday campaign planning cycle has been in full swing for several weeks…

A Chat With Mike Halula, Retail Analytics Practice Lead for the Americas, Teradata
November 1, 2017 at 2:11 pm

In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connected…

Measuring Email’s Effectiveness: How Do Top Retailers Stack Up?
October 26, 2017 at 10:19 am

Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers in particular, message overload threatens to send their strategic marketing messages directly to spam. So how does one rise above the noise? And […]

Do You Still Believe These ‘Old Wives’ Tales’ About Email?
October 13, 2017 at 9:26 am

“Don’t make that face — it will freeze that way!” “Walking under a ladder brings bad luck.” “Indigestion during pregnancy means the baby will have lots of hair.” All of these statements are examples of old wives’ tales … superstition from long ago. In most cases, these ideas have been around for so long that…

Woolrich Talks Key Holiday Growth Strategies
October 2, 2017 at 1:09 pm

There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…

Glitch Has Amazon Emailing Gift Alerts for Non-Existent Babies
September 21, 2017 at 12:13 pm

This past Tuesday, Amazon sent a segment of its customers email alerts that an item on their baby registry had been purchased and was on the way. The problem was many of the email recipients weren't pregnant, much less have a baby registry. MarketWatch reports the notifications were due to a glitch on Amazon's part.…