e-Commerce Platforms

Why the Secret to Nailing Your E-Commerce Strategy Requires Lighting Up the Senses
May 29, 2023 at 7:05 pm

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences…

Transforming Online Retail With Composable Commerce
May 8, 2023 at 2:17 pm

The e-commerce industry has grown tremendously in recent years, topping $1 trillion for the first time ever in 2022. Retailers are expediting their technology investments significantly to keep up with demand and evolving customer expectations. The days of monolithic platforms are gone, replaced with a modular approach that allows retailers to build custom ecosystems that…

Going Headless: It’s Not All or Nothing
April 24, 2023 at 6:38 pm

In recent years, headless commerce has emerged to satisfy brands’ hunger for greater freedom of expression and the ability to enrich the customer experience. The promise: you can compose the dynamic frontend you’ve always wanted, free from the restrictive templates that make every monolithic site look and feel the same. E-commerce managers can test these…

Why Enterprise Retailers Need Composable Commerce to Modernize Their E-Commerce Operations
April 11, 2023 at 9:46 am

With a macroeconomic headwind looming, now is the time for enterprise retailers to reduce their exposure and risk with the objective of making smart investments in their technology stacks to future-proof their e-commerce operations to ensure adaptability during periods of economic uncertainty. Composable commerce — a modular approach that allows merchants to customize their tech…

Key Digital Investments for Retailers in 2023
April 10, 2023 at 2:49 pm

Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. There’s a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-box…

Composable Commerce: Bringing the Future of Digital to Life
March 22, 2023 at 6:13 pm

The retail industry has seen many shifts over the last decade, but the pandemic drove retail digitalization initiatives to unprecedented levels. Digital commerce has evolved from managing a single channel to an elaborate landscape with multiple touchpoints. Coupled with consumer demand for modern digital experiences, businesses can no longer rely on outdated legacy platforms. Out…

Why We’re Going Composable
March 15, 2023 at 10:51 am

All-in-one ecommerce platforms promise speed and ease of use. And for small or local brands, they often deliver. But as we’ve grown our global cycling sportswear brand, we knew we needed a faster, more customizable e-commerce experience that we could tailor to each local market. Our solution: adopting a composable commerce architecture. Composable websites use…

Bringing E-Commerce Up to Speed: What the US Can Learn From China’s Successes
March 14, 2023 at 11:51 am

With the global e-commerce market value expected to top $1.39 trillion in 2023 and $1.64 trillion by 2027, it’s no wonder a worldwide battle for a piece of the pie is underway. Although the United States is generally regarded as the creator of e-commerce as we now know it, its status as an originator hasn't…

How Rainbow Shops is Improving its Online CX
February 21, 2023 at 8:10 am

David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…

Retailers Learn Hard Lessons From the Ghosts of Websites Past
February 7, 2023 at 10:49 am

We're all familiar with Charles Dickens’ "A Christmas Carol," where counting-house manager Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present and Future. What might those ghosts have looked like if Scrooge had been responsible for managing an e-commerce website? New data from Pack’s inaugural E-Commerce Trends Report, a survey of more than…