e-Commerce Platforms

How Draper James is Working to Get Omnichannel Right
December 18, 2017 at 10:31 am

In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird…

Jumpshot's Data Report: Jump the Garden Walls
November 15, 2017 at 5:17 pm

Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

From Amazon to Zulilly: Preparing for Cyber Monday
October 23, 2017 at 4:38 pm

As we approach Black Friday and Cyber Monday, how can retailers prepare for the biggest online shopping week of the year? First, it’s important to prepare early and learn from the mistakes of the past. This article will provide guidance on how to avoid pitfalls with proper monitoring and performance testing strategies. Cyber Monday by…

Saint Bernard Automates Online Merchandising for Big Results
June 29, 2017 at 9:48 am

Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…

Preparing for Digital Commerce Success: Best Practices for Retailers to Substantiate Future Investments
June 1, 2017 at 5:13 pm

In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women’s apparel and accessories founded by actress Reese Witherspoon, discusses the company’s decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird […]

What's Next for E-Commerce Platforms in Emerging Markets
May 9, 2017 at 11:26 am

From Amazon.com to eBay, U.S. e-commerce platforms haven’t been shy about expanding internationally. As it turns out, however, they’re not the only ones interested in conducting business abroad. E-commerce platforms from the Asia-Pacific (APAC) region are unveiling expansion plans of their own and don’t show any signs of slowing down. Shortly after Coupang, the largest e-commerce…

True Logistics Visibility: Supporting E-Commerce
April 17, 2017 at 11:14 am

Almost every week it seems as though another retailer announces brick-and-mortar store closures, or there are new bankruptcy filings making headlines. With more and more people turning to technology in their everyday lives — often to the detriment of in-person shopping — capturing sales via e-commerce has never been more important for retailers. E-commerce transactions…

Evereve's E-Commerce Replatforming Process
March 30, 2017 at 9:11 am

Last summer, Anthony Hoang and the IT team at women's apparel retailer Evereve embarked on an e-commerce replatforming project. While at Shoptalk, Hoang, Evereve's CIO and head of e-commerce, explained the process of replatforming the retailer's e-commerce site with Reaction Commerce, a real-time, open-source technology. For Evereve, replatforming is affecting all aspects of the business, from…

E-Commerce and the Evolving Customer Experience
March 8, 2017 at 9:14 am

Although it might not seem obvious at first, one of the most overlooked, yet essential, marketing tools in your arsenal is an effective e-commerce portal. Think about it: many other marketing and branding opportunities rely on your organization’s representatives to put their best foot forward. An email can be fantastically written, an advertisement can (and…