Customer Retention

Small Retailers Must Evolve From Customer Satisfaction to Customer Obsession
November 14, 2017 at 11:14 am

Today more than ever, retailers are being forced to take their focus on customer satisfaction to extraordinary levels. The standard for customer satisfaction is being driven higher by companies like Amazon.com and its large retail competitors as these companies move from a focus on “customer satisfaction” to “customer obsession.” This obsession has made factors such…

Putting — and Keeping — Retail Customers in the Center, Part 1
November 8, 2017 at 5:38 pm

The heat is on retailers to become customer-centric. Customers have higher expectations than ever before, and competitors that reliably meet those expectations seize a reliable edge. The key is to put the customer at the center with cohesive data and purpose, starting at the top.

Is Your Brand Ready for the Black Friday Rush?
November 6, 2017 at 10:07 am

Black Friday is poised to be strong for U.S. retailers this year, according to findings from a recent study conducted by Periscope® By McKinsey, which was designed to determine consumer sentiment towards the shopping event as well as the categories consumers will shop in and how they will shop. Almost half (44 percent) of U.S.…

3 Retail Verticals Delivering Cutting-Edge Shopping Experiences
November 3, 2017 at 9:26 am

With the threat of online shopping, brick-and-mortar retailers have been forced to embrace the importance of the experiential aspect of their stores to drive repeat foot traffic. It takes something really compelling for the average consumer to go to a physical store instead of ordering whatever they need from the comfort of their own home.…

Capitalizing on Retail Disruptions
October 26, 2017 at 4:41 pm

Today more than ever, retailers are being forced to take their focus on customer satisfaction to extraordinary levels. The standard for customer satisfaction is being driven higher by companies like Amazon.com and its large retail competitors as these companies move from a focus on “customer satisfaction” to “customer obsession.” This obsession has made factors such […]

Online Retailers’ New Best Prospect? The Post-Purchase Customer
October 24, 2017 at 8:46 pm

Most retailers put a lot of time and effort into attracting new customers. It makes sense: you need customers to buy your products and sustain your business. However, generating more sales from existing customers is a more efficient, less expensive way to grow. The probability of selling to an existing customer is 60 percent to…

Stitch Fix Files for IPO
October 20, 2017 at 12:32 pm

Stitch Fix, the online personalized styling service, announced yesterday that it has filed for an initial public offering (IPO). While the company didn't state how much it expects to raise, sources familiar with the situation said the retailer anticipates it will be valued at roughly $3 billion to $4 billion. An IPO filing had been…

Have the Reports of Retail’s Death Been Greatly Exaggerated?
October 20, 2017 at 10:36 am

Everywhere you look, all you see is doom and gloom for retail. Foot traffic is in decline by 50 percent in recent years. Eight thousand-plus U.S. retail stores projected to close this year. Is this the beginning of the end? Hardly. We all know that people are doing more shopping than ever, but their shopping…

Tommy Bahama's CEO Talks Experiential Retail
October 18, 2017 at 1:24 pm

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

Ring Up Holiday Sales with Immersive Content
October 17, 2017 at 1:16 pm

Today more than ever, retailers are being forced to take their focus on customer satisfaction to extraordinary levels. The standard for customer satisfaction is being driven higher by companies like Amazon.com and its large retail competitors as these companies move from a focus on “customer satisfaction” to “customer obsession.” This obsession has made factors such […]