Content Marketing
March 5, 2018 at 8:50 am
Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…
January 18, 2018 at 12:46 pm
Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…
November 30, 2017 at 11:53 am
Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…
November 2, 2017 at 11:01 am
2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The…
October 27, 2017 at 10:55 am
These first weeks of fall signal the shift from holiday planning to actually launching your holiday campaigns. We know that it feels like all holidays all the time, and that you have a lot on the line! It can be stressful. Therefore, let’s not think about any of that for the rest of this article.…
October 23, 2017 at 3:00 pm
Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
October 16, 2017 at 3:59 pm
A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
October 9, 2017 at 5:54 pm
Today’s consumers are extremely social and visual shoppers. Separately, these two factors provide small retailers with numerous marketing questions to address. Together, however, social and visual advertising go hand in hand. The rise of always-on technology has given way to the savvy social shopper, with 85 percent of consumers using visual content as the ultimate…
September 12, 2017 at 9:01 am
Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts and go on to click the “Buy” button. In part one of this series, we looked at how retailers can set measurable goals, conduct keyword research and put in place a content strategy for their e-commerce site. Let’s move…
