Catalog Design

Indigo Wild’s Branding Is More Than Skin Deep
March 27, 2017 at 10:09 pm

Indigo Wild, a body care retailer, sends out a direct mail catalog that reflects the brand’s quirky and unique personality. Mailer Name: Indigo Wild Date Mailed: June 2016 Indigo Wild was founded by entrepreneur Emily Voth after she became dissatisfied with her previous job. Voth’s hobby of producing organic soaps led her to start Indigo Wild, a […]

James Avery’s Spring Catalog Connections
March 8, 2017 at 10:11 pm

James Avery, a Texas-based, family-owned jewelry retailer, mails a catalog that evokes seasonal themes. Mailer Name: James Avery Date Mailed: March 2016 James Avery sells gold and silver jewelry, gems and leather goods in 73 stand-alone stores, as well as in Dillard’s and online. The cover of the brand’s spring catalog shows a woman’s hands wearing […]

Roosevelt Field Promotes New Luxury Options
February 28, 2017 at 12:18 am

Supposedly, the great American shopping mall is dead, but as this direct mail brochure from Roosevelt Field proves, there are exceptions. Mailer Name: Roosevelt Field Date Mailed: March 2016 Roosevelt Field, located in East Garden City, New York, opened in 1956. It’s seen its share of store openings and closings over the years as the […]