Branding

Colorful Mattress Brand Purple Stands Out From its Competitors
November 9, 2017 at 10:57 am

Selling mattresses online, once thought to be a novelty, has exploded in recent years. Consider that in 2014, the online share of ​U.S. retail mattress sales was 6 percent; it now stands at 10 percent, and figures to continue to grow. Online mattress sales now represent a $1.5 billion industry. With increasing competition, brands such as…

Sears to Bring Back its Iconic Holiday Catalog
October 26, 2017 at 11:47 am

This week, Sears announced it's bringing back its iconic holiday catalog. The department store chain hasn't had a catalog since 2011. CNBC reports Sears has "reinvented" the 120-page gift guide, which includes holiday decor, home furnishings, games and toys, appliances, apparel and more. There will also be a digital version available on the retailer's app…

TechStyle Co-CEO Talks Personalization, Subscription Commerce
October 23, 2017 at 10:59 am

In episode 115 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Adam Goldenberg, co-CEO of TechStyle Group, parent company of retail brands Fabletics, JustFab, and ShoeDazzle, discusses personalization, subscription fashion and the future of TechStyle Group.

Inside Orchard Supply Hardware's Brand Redesign
October 19, 2017 at 11:29 am

Lifestyle hardware and garden supply retailer Orchard Supply Hardware has launched a new creative platform led by brand consultancy Persuasion Arts & Sciences (Persuasion). The Lowe's-owned brand has built a reputation for convenience and great customer service, helping customers with small-scale home projects. Looking for a brand refresh, Orchard Supply turned to Persuasion to further connect with home owners…

Coach Inc. Rebrands as Tapestry
October 12, 2017 at 11:52 am

Fashion company Coach, Inc. has rebranded itself as Tapestry. Over the last few months, Coach has worked to diversify the business, acquiring brands such as Kate Spade and Stuart Weitzman. The New York Times reports the new name is intended to better express Coach's new shape as a multibrand entity with a variety of unique…

Retailer of the Year: Barry Beck, Founder and COO, Bluemercury
October 11, 2017 at 4:02 pm

Since founding Bluemercury 18 years ago with his wife, Marla, Total Retail’s 2017 Retailer of the Year Barry Beck’s leadership has helped the brand become one of the fastest-growing retailers. Under his leadership, Bluemercury has grown to nearly 200 stores (it grew its store count by more than 50 percent in 2016), has operations in more than 30 states, and employs nearly 2,000 people. (Bluemercury was acquired by Macy’s in 2015 for a reported $210 million.) Learn more about Barry Beck in this wide-ranging interview.

3 Takeaways From Shop.org
October 3, 2017 at 10:59 am

After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to compete…

Jet.com to Launch Private-Label Brand
September 29, 2017 at 11:41 am

Jet.com, the online retailer purchased by Wal-Mart last year for $3 billion, is preparing to launch its first private-label brand, with plans to introduce more than 60 food and household items in the coming months, the New York Post reports. The Jet.com private-label products will launch exclusively on Jet.com for the first year and will later sell…

Marketing During a National Crisis Like Hurricane Irma: The Good and the Bad
September 12, 2017 at 9:25 am

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…

Winning the Online CPG War: Capture Purchase Intent Immediately
August 31, 2017 at 8:42 am

The retailer that seems to win at everything it attempts just added another victory last month: Amazon.com's third annual Prime Day was a rousing success. The massive sales event that had a bit of a rocky start two years ago has now come into its own, generating 60 percent more revenue than last year. Just…