Apps

Chanel Partners With Farfetch on Digital Initiatives
February 19, 2018 at 1:03 pm

French luxury house Chanel has teamed up with global e-commerce platform Farfetch to develop digital initiatives, including a branded app to help create a personalized in-store experiences for Chanel shoppers, according to Reuters. Farfetch connects buyers to luxury fashion items from more 700 boutiques worldwide. Under the new deal, Chanel will not sell its products through…

Preparing Retail Apps for the Holiday Shopping Season
December 14, 2017 at 2:13 pm

Retailers around the world have been working hard to make sure they have a successful holiday shopping season. From new storefronts to early promotions, retailers put in months of preparation to ensure they meet sales projections and outperform competitors. Now that shoppers are more likely to reach for their smartphones and tablets than log on…

eBay Launches New Image-Based Search Tools for its Apps
December 14, 2017 at 12:40 pm

Earlier this fall, eBay announced that it had launched two new image-based search tools — Image Search, Find It On eBay — for its mobile apps. The artificial intelligence (AI)-powered features enable shoppers to use pictures instead of words to search eBay’s catalog of 1.1 billion items. In this interview with Giri Iyengar, head of…

Williams-Sonoma Acquires AR 3-D Imaging Startup
November 17, 2017 at 12:09 pm

Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality (AR) startup Outward in an all-cash deal for $112 million. The furniture brand, which operates stores including Williams-Sonoma, Pottery Barn, West Elm and others, will be using the startup’s 3-D imaging tech to “enhance and extend its high-touch customer service platform,” the company says. Outward, founded…

How Poor Website and App Performance Create “Digital Desertion”
October 20, 2017 at 1:02 pm

Every second counts in today's online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital disappointment will often drive consumers to a competitor’s offerings. Consumer expectations have become more demanding and patience with poor performance has diminished. Apica conducted a…

Connected Devices: The New Route to Personalization
October 12, 2017 at 12:20 pm

The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…

Mobile Chat: What CEOs Need to Know About This Growing Trend
October 4, 2017 at 2:51 pm

Mobile chat apps have completely taken over the app ecosystem. WhatsApp reports that it delivers 55 billion messages every day. The top five apps in the world in terms of frequency of use are all messaging apps. We’re more addicted to messaging than to Facebook or Instagram. How did we get here, and what does this…

Speed (or a Lack Thereof) Kills: Why App Performance is a Priority for Target
October 3, 2017 at 1:20 pm

In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…

Consumers Want Innovative App Features
September 19, 2017 at 11:33 am

Before modern technology, consumers who wanted to shop had to visit a physical store to purchase items. Now, they can shop at home, on the go or anywhere else with Wi-Fi or phone service. That’s all thanks to smartphones, and according to a Clutch survey of 505 e-commerce app users, consumers are looking for apps…