Analytics

Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and…

The digital landscape is evolving at lightning speed. Retailers are overwhelmed due to the multifaceted nature of their work that requires them to manage multiple digital channels, work with different tools, analyze data, and make faster decisions. The increasing number of Martech solutions makes it even more complex — 9,932 in 2022 compared with 7,040…

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

Inflation is hitting record highs, with prices rising by over 8.5 percent compared to last year. Key sectors such as food and gas are leading the trend with double-digit price increases, but all retail categories have been impacted. In this environment, customers are often unpredictable, more sensitive and more demanding. Pleasing the customer is essential…

Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…

Today’s CPGs are fighting an unwinnable battle: too much data, not enough people and resources to get the analysis done. The complexity and innovation of consumer goods has made growth harder to gain than in the past. Traditional analysis models can’t deliver the growth they once did, and the CPGs that want to win will…

You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. As of July 1, 2023, Universal Google Analytics will no longer accept data. At that point, companies that want to use a Google product to gauge their site analytics will have one choice: Google Analytics 4. The new Google Analytics 4 isn’t exactly new:…

Nearly 70 percent of online shopping carts today are abandoned, leaving a great deal of sales revenue on the table for retailers and e-commerce providers. To reduce cart abandonment, brands are relying on data that will inform them of shopper preferences and shape their marketing, sales and customer service experiences. Unfortunately, the sheer volume of commerce…

When consumers are making a decision on a specific product to buy, like a baby stroller, smartphone or insurance, for example, they undergo a complex journey — searching websites for information, gathering opinions on user forums and opinion sites, and scrolling through social media for experiences others have had with a brand. In today’s increasingly competitive…

2021 was a pivotal year for data strategy, forcing many to rethink not only how they manage data across operations, but also how they’ll capitalize on data in the years to come. As we look towards 2022 and beyond, below are a few key data trends that every organization should be aware of — particularly…